Spotify is upping its focus on Indian content with a first-of-its-kind investment in original programming from the country.
The Spotify Original content from India will tap into the country's top obsessions - cricket, lifestyle, and pop culture.
Amarjit Singh Batra, Managing Director, Spotify IndiaAmarjit Singh Batra, Managing Director - India, Spotify, said in a statement,"Just over a year ago, we announced Spotify for Podcasters, which provides listener insights to all creators on our platform.
Globally, there are about 5,00,000 podcast titles on Spotify today, with "exponential growth" recorded in hours streamed, the company stated.
In a prior interaction with YourStory, the Spotify India MD had also said, "In more mature markets, we are investing in the creation of original podcast content through our in-house unit Spotify Studios. | To read full story, visit https://startuparound.com/read/1574236805.2638414/Spotify-announces-original-podcasts-from-India,-looks-to-tap-into-cricket-and-lifestyle-craze?ref=audio_experience