Startup BizCast

This episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts.  While they may have figured out who they should connect with in their personal life, their business life needs to be different.  How do you keep the two things separate?  How do you decide who should be a connection? Host Steve Mullen runs through all of the major social media outlets, and gives some advice on each.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

Our country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media manager or business owner, how do you avoid making it worse?  Host Steve Mullen talks about fake news in this episode, and gives advice on how to make sure what you’re posting is actually true news.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

Customer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you, as a business owner or manager, deal with it?  In episode 94 of Startup BizCast, host Steve Mullen gives you several examples of situations, and what you should do to rectify them.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating?  In this episode, host Steve Mullen looks at the differences in the generations, and gives tips on how to make sure they all get the message.

Thanks to Rob Bruton, whose Facebook post inspired this episode.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through some basics to help make sure you don’t inadvertently make the situation worse.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So, is it really still worth the time to try to get coverage about your business in newspapers, and on TV and radio?  Is media relations still worth the time?  In this episode, host Steve Mullen gives his opinion and backs it up with several reasons.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose?  In this episode, host Steve Mullen will give details about each of the largest social media sites and discuss which businesses would benefit most from having a presence there.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.  In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social media writer’s block.

To ensure you don’t miss a single episode of Startup BizCast, subscribe via iTunes, Google Play, or Stitcher.  Also, be sure to like the Startup BizCast Facebook Page to receive updates and inside information.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience.  In this episode of Startup BizCast, we examine whether it’s really worth the trouble and expense, or whether it’s time for businesses to quit.

This is the 88th episode, but the second since I relaunched the series, and I’m really enjoying it! To ensure you don’t miss a single episode, subscribe via iTunes, Google Play, or Stitcher.  We expect to be on additional directories soon!You can also use the Startup Bizcast RSS feed in your feed reader or podcatcher, or visit the Startup BizCast landing page at EndGame PR.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.

It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I’m publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses.

This episode reintroduces the show and talks about the new direction I’m taking, and then offers some advice on how to know if you need to hire a social media manager.  You can listen by clicking the right-facing arrow at the bottom of this post.

I’m still working out my publishing schedule going forward, but expect to see another episode in about two weeks.  To ensure you don’t miss a single episode, subscribe via iTunes, Google Play, or Stitcher.  We expect to be on additional directories soon!You can also use the Startup Bizcast RSS feed in your feed reader or podcatcher, or visit the Startup BizCast landing page at EndGame PR.

If you have any suggestions for future episodes, or a comment or a question, please use our contact form.

Startup BizCast’s theme music is “Entranced” by Blake Emrys.