Mal ehrlich – wie oft gibst du den Alternativtext bei LinkedIn & Co. an? Solltest du! Nicht nur weil digitale Barrierefreiheit ab 2025 Pflicht wird, sondern weil es vielen Menschen erst den Zugang zu Content ermöglicht. Zu Gast in dieser Podcast-Folge: Nina Jameson und Tobias Roppelt von Gehirngerecht Digital. Sie verraten uns, wo es bei dem Thema hakt und wie Unternehmen inklusiven Content erstellen.

Marketing in the financial sector is somewhat special, because when it comes to people's money, they are very cautious - especially in Germany. Sophie Thurner founded beatvest three years ago - a platform that helps users learn how to invest. She describes her experiences in setting up and marketing the app.

Samuel Kutger was an astonishing 13 years old when he founded his first startup. He fought his way through the bureaucratic jungle to be allowed to even found a company. Today, he generates six-figure monthly revenues with his start-up emsbo. In this episode of the Startup Communication Podcast, he shares with Raphael what drives him, how he was able to build up his business despite school and what vision he is pursuing.

This episode is in German.

In this podcast, Carina talks to Fredy Osterberger, former Brand Marketeer at Apple EMEA and an absolute expert when it comes to branding, about the power of the brand, how CMOs can use AI intelligently for themselves, and why personal branding is a real miracle weapon.

Clark Parsons joins Saskia in this episode of the Startup Communication Podcast to share the status quo of both, the European-, and the US startup-ecosystem. Do you want to learn to best of both worlds? Then better tune in! 

Diversity and inclusion are crucial for business success, so more and more companies in 2023 are open to it. But claiming support for DEI and at the same time greeting your customers only with Christian holidays isn't the right way to go. In this podcast, Ali and Saskia discuss how companies misunderstand diversity and offer solutions to truly make it thrive.

Branding for startups? You mean the logo, right?

Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Victoria Gassmann from Phoenix Brand Consultancy enlightens us and gives us a roadmap on how startups can act correctly when it comes to branding – and what it really means to build a strong brand. Her tools are razor-sharp positioning and memorable branding. You'll definitely walk out of this podcast smarter than you were before!

French Protech-Startup Matera is all about real estate. And since Germany has lots of landowners, they decided to expand. Gero Graf is General Manager for Matera Germany, has been involved from the very beginning and managed to get 30 client contracts after three months on the market with just two employees. He reveals to Saskia how the German market differs in points of target groups and hiring and what startups must consider before they expand.

Taste the water before you touch it - the same rule applies to a crisis, whether it's a simple shitstorm or an external communication scandal. There's no way to avoid a crisis, so the advice is one - be prepared! In this podcast episode, Saskia and Raphael speak about how you can prepare your startup for a crisis and what you can do if you are already in one. 

Money makes the world go round! Can't argue BUT for job applicants salary isn’t the main factor when accepting a job offer. In this podcast episode Katerina, Saskia, Lena and Juli discuss what is really important for employees in different countries when choosing a job and why employer branding matters more than ever.