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Startup Cycles, Pitching, and Resilience — Insights with Lance Cottrell
🎙️ Innotion Conversation: Startup Cycles, Pitching, and Resilience — Insights with Lance Cottrell
In this episode of Innotion Conversation, host Ricardo Pascual speaks with Lance Cottrell, experienced entrepreneur, investor, and advisor, about navigating the cyclical nature of startups and what it takes to build lasting businesses.
They explore:
- The critical importance of customer focus in building and scaling startups.
- Key elements of a successful pitch deck that resonates with investors.
- How team dynamics and the ability to pivot can define a startup’s success.
- The value of honesty and transparency in founder-investor relationships.
- Insights into managing investment risks and the art of knowing when to pivot — or quit.
- How to sell into complex markets like government entities.
- Current trends in AI and blockchain that are shaping the startup ecosystem.
- Lessons from failure and the evolving mindset required for entrepreneurial resilience.
Lance shares practical advice and fresh perspectives for new and experienced founders alike.
Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.
🎟️ Learn more and secure your spot at www.startupsummit.io
🕒 Chapters 00:00 — Introduction to Lance Cottrell 05:38 — The Importance of Customer Focus 11:22 — Mindset and Resilience in Startups 17:11 — Learning from Failure 23:02 — The Impact of Technology Trends 28:33 — Global Investment Perspectives
💡 Key Takeaways
- Customer focus is the foundation of startup success.
- A strong pitch deck must tell a clear and compelling story.
- Pivoting and adaptability are critical for startup survival.
- Honest, transparent communication strengthens founder-investor relationships.
- Understanding market cycles and risk management improves strategic decisions.
- Selling to governments requires unique strategies and patience.
- AI and blockchain continue to shape the future of business.
- Learning from past failures builds resilience and sharper leadership skills.
View all episodes
By Ricardo Pascual🎙️ Innotion Conversation: Startup Cycles, Pitching, and Resilience — Insights with Lance Cottrell
In this episode of Innotion Conversation, host Ricardo Pascual speaks with Lance Cottrell, experienced entrepreneur, investor, and advisor, about navigating the cyclical nature of startups and what it takes to build lasting businesses.
They explore:
- The critical importance of customer focus in building and scaling startups.
- Key elements of a successful pitch deck that resonates with investors.
- How team dynamics and the ability to pivot can define a startup’s success.
- The value of honesty and transparency in founder-investor relationships.
- Insights into managing investment risks and the art of knowing when to pivot — or quit.
- How to sell into complex markets like government entities.
- Current trends in AI and blockchain that are shaping the startup ecosystem.
- Lessons from failure and the evolving mindset required for entrepreneurial resilience.
Lance shares practical advice and fresh perspectives for new and experienced founders alike.
Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.
🎟️ Learn more and secure your spot at www.startupsummit.io
🕒 Chapters 00:00 — Introduction to Lance Cottrell 05:38 — The Importance of Customer Focus 11:22 — Mindset and Resilience in Startups 17:11 — Learning from Failure 23:02 — The Impact of Technology Trends 28:33 — Global Investment Perspectives
💡 Key Takeaways
- Customer focus is the foundation of startup success.
- A strong pitch deck must tell a clear and compelling story.
- Pivoting and adaptability are critical for startup survival.
- Honest, transparent communication strengthens founder-investor relationships.
- Understanding market cycles and risk management improves strategic decisions.
- Selling to governments requires unique strategies and patience.
- AI and blockchain continue to shape the future of business.
- Learning from past failures builds resilience and sharper leadership skills.