Startup Dad Revolution Podcast: Father | Entrepreneur | Family | Leader | Coach

Patrick South and his son Axel have adventures everyday and show them with the world with their YouTube channel titled "The Axel Show", which has garnered nearly 23 million views in just over a year.

• His definition of family-preneurship: Starting something that we were all going to do together, whether we were going to make money or not
• How instrumental his wife is to his success
• How playing with his son led to his business
• Focusing on a target audience and creating a sustainable income
• Struggling with promoting his show and at the same time encouraging creativity away from technology
• Creating a balanced perspective as a startup dad growing your business to also spending time with your family
• Steps to creating a YouTube business

• [email protected] - Contact Patrick!
• Axelshow.com - Watch Axel's show on YouTube
• @PatrickSouth - Twitter

• No vacation
• Spending limited time with the kids
• balancing everything...

• 1 New Client for my idea to launch in 3 months beta program…
• a 2nd sponsor of the show (talk about that a bit more later)
• Website redesign underway

• The Go Giver - Bob Berg

1. Different ways to make money online
2. Building a platform online and making money from that
3. I’m convinced: Creating Ads vs. Pounding the pavement
4. The hard work:
   • Talking to clients on the phone
   • Cold calling
   • Webinars
   • Guest posting
   • Getting on TV
   • Is it hard labor? No, but mentally we have a block
5. If you want to build an online platform, grow your audience, make sales, etc… Social Media is nice but pounding the pavement is where it’s at.

• Invite 1 other dad

John Warrillow is the creator of The Value Build System, a statistically proven methodology for improving a company's value by up to 71%. He is the author of the best selling book "Built to Sell", which was recognized as a top business book in 2011 by both Fortune and Inc. magazines. His new book, "The Automatic Customer" was released earlier this year.

Here are some of the key points shared in this episode:

• The first goal to create a business that can thrive without you, is to identify a product or service that can be teachable to your employees, repeatable and valuable.
• Look at the products you sell and rate those that are teachable, repeatable, and valuable. The ones that score the highest has the best potential to sale.
• The most valuable companies sell a few products to lots of customers.
• Some of the best ways to teach your employees:
  1. Make it clear: Employees thrive when the expectations are clear.
  2. Write it down.
  3. Create a software.
• Identifying your products and ensuring it is valuable to your customer.
• Finding a recurring revenue source.
• Finding and using a subscription model that works for you.
• Providing specific proof points to your marketing.
• Lastly, John shares five of his eight unique drivers of a valuable company
  1. Financial performance - revenue
  2. Growth potential
  3. Your company needs to be independent
  4. Making sure there is a high proportion of recurring revenue
  5. Having systems and employees to drive revenue besides the entrepreneur

Resources & References Mentioned

• Built to Sell - By John Warrillow
• The Automatic Customer - By John Warrillow
• The Value Builder System - Contact John!

Are You Ready to go from Idea to Launch in 3 months?

• Find out how here: Idea to Launch in 3 Months

Aaron Walker is a veteran entrepreneur that started his first business at 18 years old, selling it 9 short years later to a Fortune 500 company. He has since started and sold 8 successful companies over the past 36 years and with that type of success it’s no surprise that Aaron has been in a weekly mastermind group for more than a decade with Dave Ramsey, Dan Miller, Ken Abraham, and seven other notable Nashvillians. Aaron now helps men grow in success and significance as president and founder of "View From The Top", a premiere life and business coaching resource.

Here are some more key points shared in this episode:

• If you don't ask, you don't get
• The effectiveness of delaying gratification to pour back into the business
• Accepting the seasons of life and adjusting accordingly
• Embrace the tension of wanting to work a little more, it will hold you in the center of the road
• The danger of tying your identity to what you are doing
• Happiness is a choice, not a trait
• Failure is not trying
• The importance of reaching out and meeting the needs of other people outside of your family
• Write down what you want and be true and real with your circumstances
• Get realistic with communication with your spouse, be transparent and write it down
• The importance of being a servant leader with your mate
• The importance of spending time with your family and enjoying your kids today

Resources & References Mentioned

• View From the Top - StartupDad gift!
• View From the Top - Contact Aaron!

1. What does that mean?
2. The eye of the tiger… You’ve got to be hungry!
3. J Massey Episode 87
4. Matt Miller Episode 95
5. Friend who just got laid off from his Job after working there for nearly 10 years. Change in management and he has been miserable the last 2 years.

John Murphy is a results-oriented coach and mentor to senior executives and CEOs. He's a great communicator with broad experience and who is skilled at discussing issues that makes businesses and individuals grow and thrive.

Dave Sanderson is an inspirational survivor, speaker and author. His thoughts on leadership has made him a nationally sought-out speaker. On January 15th, 2009, he was the last passenger on US Airways Flight 1549, known as "The Miracle on the Hudson."

• Fatherhood before and after the plane crash
• The importance of slowing down and being there for your family
• Finding that defining line between home and office
• How the "miracle on the Hudson," changed his life
• The importance of getting the right people around you and getting systems in place
• Journey through private health insurance

Resources & References Mentioned

• Dave Sanderson Speaks - Contact Dave!
• Dave Sanderson - LinkedIn
• The Fourth Turning - By William Strauss and Neil Howe

• SmartPassiveIncome.com - Pat Flynn
• SaddleBackLeather.com
• Lean Startup - Eric Ries
• 48 Days to The Work Your Love - Dan Miller
• Wisdom Meets Passion - Dan Miller

Adam Hommey is the founder and creator of Help My Website Sell and The Business Creators Insitute. Adam's mission is to help emancipate the power of information, increase your website conversions and simplify the technology you use.

Roger Whitney is a Startup Dad who shares his journey from pursuing success in his career, to building a financial cage, and finally realizing why it wasn't enough. Roger shares how he became the "Retirement Answer Man" and how he pursued his passion and purpose into a successful business twenty four years later. Here is a snippet of what Roger shares in this episode:

• The importance of family regarding his wife and two children
• How financially downsizing was the best thing that happened to them
• The importance of letting your side-hustle income build up as proof of concept before you decide to remove your steady income
• His idea of actual proof of concept- Revenue first and then net income
• A behind the scenes look into his business
• The story behind his leap
• Three things to do to plan for your retirement:
  • Think about the age you really want to retire
  • Not to focus on investment entirely for your retirement
  • Focus on your income and cash flow
• The number one biggest mistake in managing finances - lifestyle creep.
• His definition of success

Resources & References Mentioned

• Roger Whitney - Contact Roger!
• Love Does - by Bob Goff