On this episode of The Intelligent Inbound® Podcast, Jen talks with Alex Wright, Head of Marketing for Arcade, a gamification performance engagement solution.

Alex brings cross-industry marketing experience and revenue execution in her role as a performance marketing leader, and her digital and growth strategies just continue to drive organization growth and brand equity at Arcade.

Jen and Alex discuss:

• Why performance management is about to erupt
• How Arcade drives growth as a startup in a newer category
• The importance of knowing your personas and creating campaigns around pain points
• Tactics used for an email campaign that generated a 44% open rate and a 5.4% click rate
• How rebuilding and rebranding their website became Arcade’s most successful revenue generating inbound marketing effort