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Startup Growth Without Ads: How NPC Labs Used Partnerships, Content & Founder-Led Marketing to Win with Bayo Okusanya | Growth Focus Podcast
Sick of spending on ads that don’t convert? Bayo Okusanya built NPC Labs into a fast-scaling startup by doubling down on relationships, events, and content that actually work.
Episode Overview:
In this episode of The Growth Focus Podcast, host Gary Lafferty talks with Bayo Okusanya, CEO of NPC Labs, about how startup founders can grow faster by focusing on authentic networking, newsletters, and community-driven content. Learn how Bayo leveraged his background in VC and a strong founder brand to gain traction, build authority, and attract strategic partners — all without relying on paid ads.
Perfect for:
Founders and CEOs of tech consultancies, B2B SaaS companies, and enterprise startups looking to create sustainable growth strategies.
Key Highlights:
Why Bayo avoids paid advertising
How he grew his newsletter to 12k+ engaged subscribers
The impact of founder-led visibility on funding and sales
How events, livestreams, and podcasts helped accelerate NPC Labs' growth
Actionable steps to build thought leadership without burning budget
Guest Links:
Website: https://mpclabs.xyz
LinkedIn: https://www.linkedin.com/in/stillearly
All Bayo's links: https://passionfruit.me/bayo
Follow Gary Lafferty & The Growth Focus Podcast:
More episodes: https://www.youtube.com/@TheGrowthFocus
LinkedIn: https://www.linkedin.com/in/growthfocus/
SEO Tags:
startup marketing strategy, how to grow a startup, tech founder podcast, startup podcast 2025, organic growth for startups, founder marketing, partnerships for B2B growth, newsletters for startup founders, Gary Lafferty podcast, Bayo Okusanya interview
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By Gary LaffertySick of spending on ads that don’t convert? Bayo Okusanya built NPC Labs into a fast-scaling startup by doubling down on relationships, events, and content that actually work.
Episode Overview:
In this episode of The Growth Focus Podcast, host Gary Lafferty talks with Bayo Okusanya, CEO of NPC Labs, about how startup founders can grow faster by focusing on authentic networking, newsletters, and community-driven content. Learn how Bayo leveraged his background in VC and a strong founder brand to gain traction, build authority, and attract strategic partners — all without relying on paid ads.
Perfect for:
Founders and CEOs of tech consultancies, B2B SaaS companies, and enterprise startups looking to create sustainable growth strategies.
Key Highlights:
Why Bayo avoids paid advertising
How he grew his newsletter to 12k+ engaged subscribers
The impact of founder-led visibility on funding and sales
How events, livestreams, and podcasts helped accelerate NPC Labs' growth
Actionable steps to build thought leadership without burning budget
Guest Links:
Website: https://mpclabs.xyz
LinkedIn: https://www.linkedin.com/in/stillearly
All Bayo's links: https://passionfruit.me/bayo
Follow Gary Lafferty & The Growth Focus Podcast:
More episodes: https://www.youtube.com/@TheGrowthFocus
LinkedIn: https://www.linkedin.com/in/growthfocus/
SEO Tags:
startup marketing strategy, how to grow a startup, tech founder podcast, startup podcast 2025, organic growth for startups, founder marketing, partnerships for B2B growth, newsletters for startup founders, Gary Lafferty podcast, Bayo Okusanya interview