In this powerful monologue edition of Startup HalfHour, Francis Onuk dives deep into one of the most important questions every founder must answer in today’s economy:

“What do customers actually VALUE — and what are they willing to pay for?”

With Nigeria’s rising costs and shrinking purchasing power, businesses are being forced to rethink how they create, deliver, and communicate value. This episode breaks it all down, covering:

• The new psychology of Nigerian customers

• Why do people still buy certain things despite economic hardship

• The 12 categories of products/services people pay for right now

• How to package, brand, and price your product for maximum value

• The role of trust, experience, and convenience in customer decisions

• Practical frameworks for creating need-driven products

• Real-life examples and founder stories you can learn from

• Action steps to make your business more valuable today

Whether you run a small business, freelance, teach, create, or lead a startup, this episode is filled with practical insights designed to help you stay profitable and relevant in a challenging market.

In this powerful episode of Startup HalfHour, host Francis Onuk sits down with Bokime George, a leading tax expert to unpack the much-anticipated 2026 Tax Reforms and what they truly mean for individuals, freelancers, startups, and business owners across Nigeria.

With clear explanations, real-life examples, and practical advice, this episode breaks down everything the new reforms will impact—from personal income tax and freelancer earnings, to VAT rules, SME compliance, and Nigeria’s move towards digital tax filing.

Whether you’re a salary earner, a digital creator, a small business owner, or you’re simply trying to understand how the new system affects your finances, this episode gives you the knowledge you need to prepare for 2026 with confidence.

• What the 2026 tax reforms actually change

• How the reforms affect salary earners and everyday Nigerians

• New rules for freelancers, remote workers, and content creators

• What SMEs and startups must do before 2026

• VAT and consumption tax updates every business must know

• How digital tax filing will work

• Practical steps to stay compliant and avoid penalties

This is one of the most important episodes you’ll listen to this year—perfect for entrepreneurs, professionals, and anyone trying to navigate Nigeria’s evolving economic landscape.

After the money comes the real work.

In this episode of Startup Halfhour, Francis Onuk, co-founder of The Roothub, dives deep into what happens after you get funded. From managing your finances wisely to building systems, teams, and visibility — this episode is your roadmap to turning short-term funding into long-term sustainability.

Francis shares practical insights, real-life stories, and actionable steps every entrepreneur, freelancer, and startup founder in Nigeria can take to build a business that thrives beyond the grant.

If you’ve ever wondered how to grow, sustain, and stay ready for the next opportunity — this episode is for you.

On this episode of Startup HalfHour with host Francis Onuk, we dive deep into the world of grants and opportunities for Nigerian entrepreneurs and freelancers in 2026.

If you’ve ever wondered where to find funding for your startup or creative project — this is your roadmap! Francis breaks down the most promising local and international grants, accelerator programs, and fellowship opportunities coming in 2026, from the Tony Elumelu Foundation to Google Hustle Academy, Orange Corners, USADF, and more.

He also shares practical steps to prepare, common mistakes to avoid, and how to position your business for success before applications open. Whether you’re a small business owner, freelancer, or student with a big idea, this episode is packed with actionable insights to help you secure funding and grow in 2026.

Are you exhausted from trying to post every day, chase trends, and keep up with the algorithm — all while running your business? You’re not alone.

In this episode of Startup HalfHour, Francis Onuk breaks down practical ways Nigerian entrepreneurs can stay consistent online without the pressure, stress, or burnout.

You’ll learn:

• How to plan your week and post effortlessly

• The 3–3–3 content formula for balance and authenticity

• Smart tools and AI hacks that save you hours of work

• Why quality beats quantity when it comes to social media

• How to protect your mental health while staying visible

Whether you’re a small business owner, content creator, or side hustler, this episode will help you build a sustainable social media presence that works for you, not against you.

Listen now on Startup HalfHour — powered by The Roothub, where we Create. Engage. Deploy.

Startup dreams don’t always begin in tech hubs — sometimes, they start in a chicken coop. This episode on Startup HalfHour, we’re cracking into the poultry business with Victoria Uyoh - an entrepreneur who turned eggs into opportunity and feathers into fortune. From startup struggles to scaling success, discover how poultry farming can be more than just a livelihood — it can be a thriving enterprise.

Tech, Talent & Transformation — A vision unfolding!

Today on the Startup Halfhour, our co-founder & CEO Tony Onuk joined fellow co-founder and host Francis Onukfor a powerful conversation on The Roothub’s vision for the future.

From nurturing digital talent to driving real transformation through tech, this episode dives deep into what’s next for the Roothub and the ecosystem we’re building.

🎧 If you care about innovation, impact, and the future of work — this one’s a must-listen!

#StartupHalfhour #TheRoothub #TechTalentTransformation #TonyOnuk #FrancisOnuk #DigitalFuture #TechForGood #TheRoothubVision

From Plots to Profits! 🚀

This week on Startup HalfHour, I sat down with [Guest Name], a rising star in real estate, who shared how she built her business as a young entrepreneur in an industry many think is out of reach.

She broke down the entrepreneurial side of real estate, mistakes to avoid, and how you can start small — even as a student or young professional.

🎧 Listen now on Spotify, Apple Podcasts, or wherever you tune in.

👉 If you’re in the startup scene or running a business and want to share your story, my DMs are open.

#StartupHalfHour #TheRoothub #RealEstate #Entrepreneurship"

In today’s episode of Startup HalfHour on XL106.9FM, we dive into the world of soft skills—the essential, non-technical abilities that shape careers, leadership, and entrepreneurship. Our guest, Rose Akai (Rozay), shares insights on how communication, emotional intelligence, teamwork, adaptability, and problem-solving can give you a competitive edge in today’s job market.

Whether you’re a student, freelancer, business owner, or job seeker, this conversation will help you understand why employers value soft skills as much as technical expertise—and how you can start developing yours today.

Tune in and learn how to excel in your career and business by mastering the skills that truly matter.

The Tech You Already Use – But Not to Its Full Potential

In this episode of Startup HalfHour, Francis Onuk — co-founder of The Roothub and your tech-and-business guide for the past 6 years on the radio — dives into a truth every entrepreneur needs to hear: you’re probably sitting on powerful tech tools but only using a fraction of their potential.

From WhatsApp to Instagram, Canva to your smartphone, Francis breaks down practical, no-cost ways to unlock the hidden features of the tools you already have — so you can save time, grow your business, and work smarter, not harder.

Whether you run a side hustle, a startup, or an established brand, this episode will open your eyes to opportunities hiding in plain sight.

Plus: Learn how to join The Roothub community and access free Google AI Essentials and Prompt Engineering courses as a scholarship.
Sign up at www.wearetheroothub.com.