Content marketing is a strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This episode deals with types of content, how startup founders can get effective strategies in creating great content. 

Selling a solution matched perfectly to a clearly defined problem that is experienced by a lot of people is often seen as a great business opportunity.

Many people don't know that founders sell their startups particularly when they have developed a proven business model that can be executed by a capable team who have access to appropriate key resources.

WhatsApp Business Platform is for medium to large businesses who are looking to scale engagement of audiences, accelerate sales and drive better customer support outcomes. Lekan Bamigboye shares how business owners can start using this tool with the host, Francis Onuk

Funding seems to be a major part of the startup journey. Mr. David tells what Digital Tribes Co-operative is doing for techies in Nigeria

The ambition to enable people to find your product through a relevant search, be convinced of your product quickly and then efficiently onboard themselves is known as customer acquisition, Lekan a digital marketing expert shares some tips on how business owners can better utilize the strategy.

Being a fashion designer is a lot of hard work. However, one of the hardest aspects is finding the inspiration for your work. Promise Henry, a fashion startup founder shares her story with the host Francis Onuk.

Opportunities abound for startup founders. One such way is applying for grants. Today, we looked at the different grant opportunities available for founders.