We sit with Tracy and Danny, co-founders of popular Sai Kung craft beverage store The Bottle Shop HK to talk craft retail in HK, exploring eCommerce and building a community around your business.
Episode Notes
1. With backgrounds in Architecture and Jewellry Design what was the spark that led to building a passion into a business? (20 sec)
- Returning to Hong Kong and Starting a Business
- Connecting to End Consumers - Telling A Story
2. How did the initial idea for The Bottle Shop come about? (2m30s)
3. The Growth of The Craft Industry in Hong Kong (4m)
4. Getting started in Hong Kong - opportunities abound (4m30)
- Establishing Communities
- A Double Edged Sword - changing the status quo
- Building Networks & Changing Behaviours (8m15)
5. What were some of the challenges in setting up a retail shop in Hong Kong (10m)
- Building out a retail experience with a difference
- Offering a space to slow down (12m45)
6. Offering eCommerce in Hong Kong - challenges and opportunities (15m)
- Reaching out to wider audiences
- Communicating your brand via digital platforms
- Partnerships and Marketing Alignment
- The evolution of customer focused online shopping
7. Offering experiences alongside your products (26m30)
- Growing Tastings, Events and more organically
- Telling the Stories behind the Drinks
- The evolution of Craft Beverages
8. The future of the craft beverages industry in Hong Kong (29m15)
- Growing the industry, from expats to locals
- Collaboration and digital transformation
