Sign up to save your podcasts
Or
Share Startup Scene Heats Up: Acquisitions & Funding in Germany, Austria & Switzerland | Startuprad.io
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Startup Scene Heats Up: Acquisitions & Funding in Germany, Austria & Switzerland | Startuprad.io
Ever wondered what makes customers choose one product over another? It's not always about flashy features or marketing hype. It's about solving their problems and fulfilling their needs. In this episode of Startuprad.io, we delve into the fascinating world of Jobs to Be Done (JTBD) with the creator of the theory himself, Tony Ulwick.
Tony Ulwick, the founder and CEO of Strategyn and a renowned innovation expert, takes us on a journey through the JTBD framework. Discover how this customer-centric approach can revolutionize your product development process, helping you identify the "jobs" customers are "hiring" your product to do.
Our Sponsor Vanta
Make compliance simple—get $1,000 off now at vanta.com/startupradio
In this episode, you'll learn:
The core principles of JTBD and how it differs from traditional market research.
How to identify and prioritize customer needs using the JTBD framework.
Practical steps to implement JTBD in your product development process.
Real-world case studies of companies successfully using JTBD to create winning products.
The benefits and challenges of the JTBD approach.
Prepare to be inspired and challenged as Tony shares his insights on:
Why most product development efforts fail.
The importance of understanding customer motivations.
How to segment markets based on unmet needs.
The role of AI in the future of JTBD.
This episode is a must-listen for:
Entrepreneurs and product managers looking to build better products.
Marketers seeking to understand customer behavior.
Innovators and change-makers who want to create products that truly matter.
Anyone interested in the future of product development and customer-centricity.
Tune in now and discover the secrets to building products that customers truly love!
Show Notes:
Guest: Tony Ulwick, Founder and CEO of Strategyn
Topics: Jobs to Be Done (JTBD), Outcome-Driven Innovation (ODI), Customer Needs, Product Development, Innovation, Market Research
Links:
Strategyn: https://www.strategyn.com/
Jobs to Be Done website: https://jobstobedone.org/
Tony Ulwick's books on Amazon: https://www.amazon.com/Tony-Ulwick/e/B001H6MZJC
Free eBook/Audiobook: https://jobstobedonebook.com/
Blog post: http://startuprad.io/post/jobs-to-be-done-a-framework-for-building-better-products
View all episodes
By Jörn "Joe" MenningerEver wondered what makes customers choose one product over another? It's not always about flashy features or marketing hype. It's about solving their problems and fulfilling their needs. In this episode of Startuprad.io, we delve into the fascinating world of Jobs to Be Done (JTBD) with the creator of the theory himself, Tony Ulwick.
Tony Ulwick, the founder and CEO of Strategyn and a renowned innovation expert, takes us on a journey through the JTBD framework. Discover how this customer-centric approach can revolutionize your product development process, helping you identify the "jobs" customers are "hiring" your product to do.
Our Sponsor Vanta
Make compliance simple—get $1,000 off now at vanta.com/startupradio
In this episode, you'll learn:
The core principles of JTBD and how it differs from traditional market research.
How to identify and prioritize customer needs using the JTBD framework.
Practical steps to implement JTBD in your product development process.
Real-world case studies of companies successfully using JTBD to create winning products.
The benefits and challenges of the JTBD approach.
Prepare to be inspired and challenged as Tony shares his insights on:
Why most product development efforts fail.
The importance of understanding customer motivations.
How to segment markets based on unmet needs.
The role of AI in the future of JTBD.
This episode is a must-listen for:
Entrepreneurs and product managers looking to build better products.
Marketers seeking to understand customer behavior.
Innovators and change-makers who want to create products that truly matter.
Anyone interested in the future of product development and customer-centricity.
Tune in now and discover the secrets to building products that customers truly love!
Show Notes:
Guest: Tony Ulwick, Founder and CEO of Strategyn
Topics: Jobs to Be Done (JTBD), Outcome-Driven Innovation (ODI), Customer Needs, Product Development, Innovation, Market Research
Links:
Strategyn: https://www.strategyn.com/
Jobs to Be Done website: https://jobstobedone.org/
Tony Ulwick's books on Amazon: https://www.amazon.com/Tony-Ulwick/e/B001H6MZJC
Free eBook/Audiobook: https://jobstobedonebook.com/
Blog post: http://startuprad.io/post/jobs-to-be-done-a-framework-for-building-better-products
More shows like Tech Startups Germany - Startups and Venture Capital
View all
Global News Podcast
7,755 Listeners
Economist Podcasts
4,268 Listeners
Business Daily
534 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
507 Listeners
🎙️ Startuprad.io™ – Europe’s Voice on Startups, VC, Innovation & Growth
230 Listeners
💳 FinTech Germany – Startups and Venture Capital
1 Listeners
🔐 Security Sutra – Cybersecurity Startups and Venture Capital
0 Listeners
Blockchain Germany - Startups and Venture Capital
0 Listeners
🧪 Deep Tech Germany – Startups and Venture Capital
0 Listeners
📰 Startup & Tech News from Germany, Austria, and Switzerland
0 Listeners
Starting Y
0 Listeners
European Startup Pulse
0 Listeners
👩🚀 Women Who Rock GSA – A Female Entrepreneurship Podcast
0 Listeners