In today’s episode of the Startup Selling Show we have Niko Hughes. Niko is the Co-Founder and COO of SDRemote.
SDRemote is an outsourcing & consulting company focused on helping early stage startups (Pre Seed - Series A) achieve market validation, logo acquisition and build the revenue stream they need to receive additional funding or reach profitability.
Prior to starting SDRemote, Niko spent the last 5 years working in sales and marketing with a number of different startups. Niko, along with his brother Anthony Hughes, decided to start SDRemote because they saw that early stage companies had a need to ramp up sales, but lacked the know-how.
Throughout the course of the conversation Niko and I talked about sales process management. We specifically focused on the top of the funnel.
Some of the specific topics we covered are:
- Biggest mistakes companies make when kicking off their sales work.
- Personas VS Target Buyers.
- How to test a market.
- Laser focus selling.
- Length of the buying process.
- Cold Calling best practices.
- Warm Calling.
- How to qualify inbound leads.
Tools mentioned
Books Mentioned:
- Essentialism: The Disciplined Pursuit of Less
How to get in touch with Niko:
- LinkedIn: https://www.linkedin.com/in/nikohughes/
- SDRemote: sdremote.co
- Email: [email protected] - If you’re ever in Portland, Oregon, shoot him a note to go for coffee or beer.
Get a FREE copy of my book: “Startup Selling: How To Sell If You Really, Really Have To And Don’t Know How.”