In this episode, Amaury and Mitchie discuss how startup founders can take on the role of the innovator in their startup. They cover the 3 categories of innovation, and the process to integrate them into early-stage project planning and brainstorming.

Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version two months before the official launch: http://startupwithoutcto.com/

• What the CTO's innovator role is all about
• What to do first when taking over for a CTO in innovator role
• What the 3 categories of innovation are and some resources you can use to make your start attractive to investors, accelerators
• What process you can follow when injecting new technologies
• How you can create value and new business opportunities out of the data that you already have
• How you can further gather data
• What are some game-changing technologies you can use
• How you can integrate them into your project
• Why growth hacking and Web marketing are key (it's not always the techy things)
• What are the basics of a marketing and sales funnel
• What are some social media tools you can use to target people
• Why starting small is the way to achieve your vision

• Amaury's book, Startup Without a CTO – http://startupwithoutcto.com/
• Episode 3: What startups WANT vs what they NEED – https://myctofriend.co/3
• The Best Technologies for Your Startup – https://members.myctofriend.co/p/best-technologies-for-your-startup/
• Web marketing – https://en.wikipedia.org/wiki/Digital_marketing
• Brainstorming – https://myctofriend.co/6
• TechCrunch – https://techcrunch.com/
• Improve your project with technology – https://outoftech.com/improve-your-project-with-technology/
• Growth hacking – https://en.wikipedia.org/wiki/Growth_hacking
• Innovation – https://outoftech.com/what-does-innovation-really-mean-for-startups/
• Product Hunt – https://www.producthunt.com/
• Artificial intelligence (AI) – https://outoftech.com/building-a-startup-with-ai/
• Internet of Things (IoT) – https://outoftech.com/could-low-bandwith-be-the-wave-of-the-future
• Image recognition – https://www.gartner.com/it-glossary/image-recognition
• Natural language processing (NLP) – https://en.wikipedia.org/wiki/Natural_language_processing
• Amazon – https://www.amazon.com/
• Siri – https://www.apple.com/siri/
• IoT devices – https://en.wikipedia.org/wiki/Internet_of_things#Applications
• Facebook – https://www.facebook.com/
• Blockchain – https://outoftech.com/how-blockchain-can-make-your-idea-more-innovative/
• Augmented reality – https://en.wikipedia.org/wiki/Augmented_reality
• Virtual reality – https://en.wikipedia.org/wiki/Virtual_reality
• Pokémon GO – https://www.pokemongo.com/en-us/
• Value Proposition Canvas – https://outoftech.com/value-proposition-canvas-giving-customers-want/
• Episode 5: Know your customer – https://myctofriend.co/5
• Scraping – https://en.wikipedia.org/wiki/Data_scraping
• Funnel – https://en.wikipedia.org/wiki/Purchase_funnel
• Inbound marketing – https://en.wikipedia.org/wiki/Inbound_marketing
• LinkedIn – https://www.linkedin.com/
• Twitter – https://twitter.com/?lang=en
• Facebook ads – https://www.facebook.com/business/ads
• Pixel – https://www.facebook.com/business/learn/facebook-ads-pixel
• Retargeting – https://en.wikipedia.org/wiki/Behavioral_retargeting
• Episode 4: Build your business vision – https://myctofriend.co/4
• Pivot – https://en.wikipedia.org/wiki/Lean_startup#Pivot
• Episode 8: From an idea to an innovative startup – https://myctofriend.co/8
• My CTO Friend – https://myctofriend.co/
• AskMyCTO videos – https://myctofriend.co/videos/
• Post-it – https://www.post-it.com/3M/en_US/post-it/
• Episode 9: Roadmap definition – https://myctofriend.co/9
• Startup Roadmap Definition course – https://members.myctofriend.co/p/startup-roadmap-definition/
• My CTO Friend the Podcast – https://myctofriend.co/podcast/
• My CTO Friend the Podcast on iTunes – https://myctofriend.co/itunes

• https://myctofriend.co/8#TRANSCRIPT

In this episode, Mitchie and Amaury cover the founder's basic toolbox, including different resources and techniques to help startup founders save time daily by optimizing repetitive tasks.

Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version two months before the official launch: http://startupwithoutcto.com/

• How you can document all of your brainstorming process and project planning using some simple tools and techniques
• How the same tools can help you delegate tasks
• How Amaury and Mitchie used the same technique in the production of the My CTO Friend courses and AskMyCTO videos
• Why Amaury hates emails and how he makes replying faster and better
• What's even better than videos when it comes to reviewing meetings
• How you can use this tool for bug management
• What new tool you can try to optimize video when giving feedback or talking to a new customer
• What's a great tool to use to record meetings or podcasts automatically via mobile or PC
• How to set up a top down camera to make explainer videos or brainstorm without using a PC/keyboard/tablet
• What's a super tool you can use for automations (automatically send emails, create folders in Google Drive, copy files in Dropbox, etc.)
• How Amaury's clients made 8 million euros building a startup without developers
• Why follow-up is key, and what tool you can use for regular communications and email newsletters
• How you and your team can organize your passwords for all your different tools
• What to do when a team member leaves
• What tool to use for designing your app when you're an early-stage startup founder
• What are some tools and strategies to optimize content marketing
• How to find the best combination of tools for you and your team
• What are some more examples for communication, project management, business workflow, team meetings and customer support
• How Amaury and Mitchie met and started working together
• What's the best thing to do when you're struggling with something
• How you can apply these strategies to your business, and save time and money
• Why you should try freelance platforms like Fiverr and Upwork

• Amaury's book, Startup Without a CTO – http://startupwithoutcto.com/
• Episode 6: Productivity hacks: Brainstorming and project planning – https://myctofriend.co/6
• Screenshot – https://en.wikipedia.org/wiki/Screenshot
• Screencast – https://en.wikipedia.org/wiki/Screencast
• Screen-O-Matic – https://screencast-o-matic.com/
• My CTO Friend courses – https://myctofriend.co/products/
• AskMyCTO videos – https://myctofriend.co/videos/
• Specifications – https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
• Bug management – https://en.wikipedia.org/wiki/Bug_tracking_system
• Bonojoro – https://www.bonjoro.com/
• Zoom – https://zoom.us/
• Top-down camera – https://en.wikipedia.org/wiki/Video_game_graphics#Top-down_perspective
• My CTO Friend – https://myctofriend.co/
• Zapier – https://zapier.com/
• Typeform – https://www.typeform.com/
• FollowUpThen – https://www.followupthen.com/
• Dashlane – https://www.dashlane.com/
• 1Password – https://1password.com/
• LastPass – https://www.lastpass.com/
• UX – https://en.wikipedia.org/wiki/User_experience_design
• Canva – https://www.canva.com/
• Content marketing – https://en.wikipedia.org/wiki/Content_marketing
• Auphonic – https://auphonic.com/
• YouTube – https://myctofriend.co/youtube
• Dashboard – https://en.support.wordpress.com/dashboard/
• API – https://en.wikipedia.org/wiki/Application_programming_interface
• Slack – https://slack.com/
• WhatsApp – https://www.whatsapp.com/
• Microsoft Teams – https://products.office.com/en-us/microsoft-teams/group-chat-software
• Trello – https://trello.com/en
• Jira – https://www.atlassian.com/software/jira
• Salesforce – https://www.salesforce.com/
• CRM – https://en.wikipedia.org/wiki/Customer-relationship_management
• ERP – https://en.wikipedia.org/wiki/Enterprise_resource_planning
• Skype – https://www.skype.com/en/
• Appear.in – https://appear.in/
• Zendesk – https://www.zendesk.com/
• Freshdesk – https://freshdesk.com/
• Chatbot – https://en.wikipedia.org/wiki/Chatbot
• Upwork – https://www.upwork.com/
• Fiverr – https://www.fiverr.com/
• My CTO Friend the Podcast – https://myctofriend.co/podcast/
• Episode 7: Productivity hacks: The founder's basic toolbox – https://myctofriend.co/7
• iTunes – https://myctofriend.co/itunes

• https://myctofriend.co/7#TRANSCRIPT

In this episode, Mitchie and Amaury discuss the best techniques to use when brainstorming and project planning. Listen and learn how to structure your thoughts, how to spark new ideas and how to stick to what you decided on in your brainstorming sessions.

Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version two months before the official launch: http://startupwithoutcto.com/

• How these CTO productivity hacks connect to knowing your customer
• Some techniques when searching for your competitors
• Why you should stay away from your screen when brainstorming
• Why pen and paper is still the best
• Other techniques you can use to put your ideas to paper
• The big advantage and disadvantage of using Post-its
• The importance of drawing your ideas and not just writing them
• The first few steps of writing your specifications
• What to do at the end of your brainstorming process
• A good starting point when doing your app
• What else you can print to have that visual stimuli
• The pros and cons of freestyle brainstorming
• Amaury's project planning template for startups
• Other ways to help you stay focus

• Episode 5: Know your customer – https://myctofriend.co/5
• Growth hacking – https://en.wikipedia.org/wiki/Growth_hacking
• Twitter – https://twitter.com/amaurykhelifi?lang=en
• TechCrunch – https://techcrunch.com/
• Product Hunt – https://www.producthunt.com/
• AngelList – https://angel.co/
• Brainstorming – https://outoftech.com/how-to-find-the-greatest-success-with-brainstorming/
• Episode 7: Productivity hacks: The founder's basic toolbox – https://myctofriend.co/7
• Mind mapping – https://en.wikipedia.org/wiki/Mind_map
• Post-it – https://www.post-it.com/3M/en_US/post-it/
• Graphic facilitation – https://outoftech.com/i-discovered-graphic-facilitation/
• Specifications – https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
• Customer journey – https://outoftech.com/8-key-components-for-great-technical-specifications/
• Airbnb – https://www.airbnb.com/
• Persona canvas – https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
• Empathy maps – https://www.copyblogger.com/empathy-maps/
• Value Proposition Canvas – https://outoftech.com/value-proposition-canvas-giving-customers-want/
• Business Model Canvas – https://en.wikipedia.org/wiki/Business_Model_Canvas
• Project planning – https://outoftech.com/project-planning-startup-style/
• Download the Weekly Goal Worksheet – https://outoftech.com/project-planning-startup-style/
• Episodse 6: Productivity hacks: Brainstorming and project planning – https://myctofriend.co/6
• My CTO Friend the Podcast – https://myctofriend.co/podcast/

• https://myctofriend.co/6#TRANSCRIPT

In this episode, Mitchie and Amaury will unpack the importance of defining and understanding your target audience, and how to achieve it in order to build and provide a product people will be ready to pay for.

• How to start knowing your customer
• How to get started with persona canvas
• How to start identifying what your customers are going to be
• What a customer journey map is
• What customer stories are
• How to start building a relationship with your client
• How to start the process of communicating
• How to you define your customer needs
• How to use techniques like Value Proposition Canvas and Business Model Canvas
• How to segment your customers
• What are other ways to communicate with them
• The importance of measuring and some tools you can use

• Persona canvas - https://outoftech.com/how-to-turn-an-idea-into-a-startup-specification/
• Customer journey map - https://outoftech.com/8-key-components-for-great-technical-specifications/
• Best practice to build happy customer experience - https://outoftech.com/best-practice-build-happy-customer-experience/
• RightMessage - https://rightmessage.com/
• Episode 3: What startups WANT vs what they NEED - https://myctofriend.co/3
• Value Proposition Canvas - https://outoftech.com/value-proposition-canvas-giving-customers-want/
• Business Model Canvas - https://en.wikipedia.org/wiki/Business_Model_Canvas
• My CTO Friend website - https://myctofriend.co/
• CRM - https://en.wikipedia.org/wiki/Comparison_of_CRM_systems
• Cookies - https://en.wikipedia.org/wiki/HTTP_cookie
• Intercom - https://www.intercom.com/
• Facebook - https://www.facebook.com/
• Google Analytics - https://analytics.google.com/analytics/web/
• Segment - https://www.segment.io/
• Hotjar - https://www.hotjar.com/
• Heat maps - https://en.wikipedia.org/wiki/Heat_map
• Empathy maps - https://www.copyblogger.com/empathy-maps/
• Business Model Generation book - https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417
• Episode 5: Know your customer - https://myctofriend.co/5
• My CTO Friend The Podcast - https://myctofriend.co/podcast/
• Pre-order a copy of Amaury's new book, Startup Without a CTO, and get an early digital version - http://startupwithoutcto.com/
• Episode 6: CTO productivity hacks - https://myctofriend.co/6

• https://myctofriend.co/5#TRANSCRIPT

In this episode, Mitchie and Amaury walk us through creating a business vision, and breaking it down into smaller, actionable steps with the added participation of your own customers.

• What's the importance of building a business vision
• How far do you go
• How to turn it into something you can actually act on
• Why building a startup is like climbing the Himalayas
• What the "smaller mountains" look like when building a startup
• How to know how you can provide value
• Where motivation comes into play when we're talking about your business vision

• How to find the greatest success with brainstorming – https://outoftech.com/how-to-find-the-greatest-success-with-brainstorming/
• Mind mapping – https://en.wikipedia.org/wiki/Mind_map
• Airbnb – https://www.airbnb.com/
• Facebook – https://www.facebook.com/
• Episode 4: What startups WANT vs what they NEED – https://myctofriend.co/3
• Pre-order a copy of Amaury's new book, Startup Without a CTO – http://startupwithoutcto.com

• https://myctofriend.co/4#TRANSCRIPT

In this episode, Amaury and Mitchie discuss why everyone is looking for a CTO, what a CTO does, and mainly how startup founders can fill in those CTO roles, if you can't afford one.

• What startups want
• How vast the options are for getting a developer
• Why startups think they need a developer
• What the harm is in taking that approach
• How to do things right
• When to start replacing a CTO and how
• How the different CTO roles change over time
• What each CTO role does
• How to go about taking over the CTO roles
• Amaury's words of advice

• Airbnb — https://www.airbnb.com/
• Zapier — https://zapier.com/
• IFTTT — https://ifttt.com/
• Dropbox — https://www.dropbox.com/
• AskMyCTO videos — https://myctofriend.co/videos/
• Zero to Million Users course — https://members.myctofriend.co/p/startups-tech-challenges
• My CTO Friend The Podcast Episode 5 — https://myctofriend.co/5
• My CTO Friend The Podcast — https://myctofriend.co/podcast
• My CTO Friend The Podcast Episode 3 — https://myctofriend.co/3

• https://myctofriend.co/3#TRANSCRIPT

In this episode, Amaury and Mitchie introduce themselves. They each explain their background and experience, how they started working together, and what led them to this podcast.

Amaury has gathered lots of experience throughout the years. So if you're a founder without a technical background, listen up because you're in the right place.

• What Amaury does at My CTO Friend
• What led Amaury to this and his epiphany
• How Amaury's first startup failed and what he learned
• What Amaury does as a CTO consultant
• How Mitchie and Amaury started working together
• What's Amaury's vision for My CTO Friend

• Woopstore — https://angel.co/woopstore
• Mitchie's website — https://www.mitchieruiz.com/
• My CTO Friend: The Podcast — https://myctofriend.co/podcast
• My CTO Friend: The Podcast Episode 2 — https://myctofriend.co/2

• https://myctofriend.co/2#TRANSCRIPT

Welcome, startupers, to the first episode of My CTO Friend The Podcast! In this episode, startup CTO Amaury Khelifi and language coach Mitchie Ruiz introduce this new project and what they're going to cover throughout the podcast.

Amaury will be sharing his extensive knowledge and experience in successfully building tech startups, so if you're a founder without a technical background, listen up because you're in the right place.

• What this new podcast is about
• Who this podcast is for
• Why we decided to launch this podcast
• What you can expect from this podcast
• What we're going to cover

• My CTO Friend The Podcast – https://myctofriend.co/podcast
• Gartner Says Less Than One Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018 – https://web.archive.org/web/20140116013743/http:/www.gartner.com/newsroom/id/2648515
• My CTO Friend YouTube Channel – https://myctofriend.co/youtube
• Episode 1: My CTO Friend the podcast presentation – https://myctofriend.co/1

• https://myctofriend.co/1#TRANSCRIPT