I was talking to one of my customers recently and I said, “How are you getting your customers?”
He and his cofounder had a line of makeup. I said, “How do you compete in the makeup space? Where are you getting your customers?” And he said Instagram. I said, “So, you’re buying ads?” He goes, “No, not really. We’re not buying Instagram ads.” He said, “We’re actually paying people on Instagram to talk about the makeup.” I said, “Let me see.”
What he does is he goes to Instagram and he looks to see who’s got a pretty decent audience. Then he emails them and he says, “Hey, can we pay you to wear our makeup or can we send you free samples?” with the hopes they’ll wear the makeup. And that’s where he was getting his customers and really growing a nice little business. I’ve heard of people doing this, but until I actually saw his case, I didn’t realize how effective it was.
Well, today we’ve got an entrepreneur who built a company that makes connecting with influencers a lot easier.
His name is Fabrizio Perrone. He is the founder of Buzzoole, which helps brands connect with influencers who create content for them, keep track of how effective each influencer is, and see what’s worked for other sponsors.
Fabrizio Perrone is the founder of Buzzoole which helps brands connect with influencers who create content for them.
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