How do you make yourself stand out in the crowd, when there are a sea of competitors, vying for the attention of the same market as yourself? What makes you stand out in the crowd?

When you’re trying to establish your position, you need to find out where you or your business stands in terms of the market you are seeking. Marvin compares this experience to being in a

red ocean versus a blue ocean and joins us on the podcast today to talk about positioning.