In this episode of Startup Strategies, Juliana sits down with Jared Zelman, founder of Othello, to uncover the brutal truth about enterprise sales that most reps refuse to accept: they're wasting months on deals that were dead from the first call, and they have no idea because they skipped proper discovery. After building Othello from zero sales experience to an AI coach that's improving win rates by 20% across Fortune 1000 companies while training on 20 million minutes of recorded sales conversations, Jared reveals why the reps making real money do the exact opposite of what everyone teaches.

This conversation reveals why the quality of your first 30 minutes with a prospect predicts your close rate better than your demo, pitch deck, or pricing strategy ever will, and how pre-call diagnostics from 50+ data sources help you ask questions that get prospects selling themselves.

Jared shares:

• Why 25% of your enterprise champions will exit before you close and how multi-threading protects you
• The discovery call framework that qualifies or disqualifies prospects in 30 minutes
• How to dollarize pain points so prospects build their own economic justification
• Why staying silent during objections converts better than defending your price
• The follow-up cadence that keeps deals energized across 6-12 month sales cycles
• His two complete product pivots: walking away from success to build something better
• The pre-call research system that makes you look prescient instead of presumptuous
• Why reps who admit they need systems outperform those relying on charisma

Let’s break down his Startup Strategies.

Links and resources:

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In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence that most founders never find because they don't know what questions to ask the data.

Juliana exposes the five analytical moves that separate founders who scale from founders who stall while their competition quietly captures market share. From traffic mapping that reveals strategic opportunities to platform attribution breakdowns that show you exactly where market leaders are vulnerable, she demonstrates why competitor analysis isn't about copying what's working but finding the gaps nobody else sees.

This conversation reveals why most competitive research is useless vanity metrics and what actually matters when you're trying to build an edge in a crowded market.

Juliana shares:

• Why flying blind on competitor strategy is how you watch someone else raise the Series B you should've raised
• How to use outlier competitors plus stage-similar competitors as different benchmarks
• The platform attribution breakdown that shows you where dominant players are weak
• Timeline analysis for reverse-engineering which campaigns actually drove growth spikes
• Why one meeting notetaker captured 35% of social traffic from a platform the market leader ignored
• How to identify influencer marketing strategies by following the data trail on YouTube
• The difference between value propositions (vague table stakes) and unique viral propositions (immediate yes decisions)
• Using paid advertising public records to see exactly what messaging is converting for competitors
• Why B2B companies are massively underutilizing creator campaigns and how to structure them correctly

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

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In this episode of Startup Strategies, Juliana sits down with Stefan Bader, the founder who sold his parking data company to Continental, spent three years inside enterprise, then raised $8.3M for Cello after watching product-channel fit collapse across B2B. Stefan was at Continental post-acquisition when he realized he missed the messy zero-to-one chaos, so he co-founded Cello and started tracking something most founders ignore until revenue charts cliff dive.

Stefan reveals the brutal reality that customer acquisition cost payback time has 5x'd in five years - companies now need five years to recover CAC instead of 12-18 months. He's running a bet with the former VP of Sales at Pezono about which channel collapses first, and his money's on cold calling.

This conversation reveals why the next wave of successful founders will design growth loops instead of funnels, own their distribution channels instead of renting them, and diversify before collapse forces their hand.

Stefan shares:

• Why CAC payback stretched from 12 months to 5 years
• How the #1 Google result just lost 79% of traffic to AI overviews
• Why Monday.com lost 50% market cap from SEO over-reliance
• The casual contact loop that turns integrations into free advertising
• How to leverage fundraising itself as customer acquisition
• Why the GTM 10 Awards went viral and accelerated core loops
• How to prepare for AI search optimization instead of dying SEO
• The bet on which acquisition channel collapses first
• And much more…

Let’s break down his Startup Strategies.

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In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building education websites in cyber cafes to travel hacking conferences across five countries, eventually stumbling into entrepreneurship through sheer curiosity rather than ambition.

When his travel startup Padharo got featured by BBC but he couldn't afford the flight to Delhi for the interview, Ish realized operations-heavy B2C wasn't his path. Meeting technical co-founder Vinit through LinkedIn led to building what they wanted to be "ChatGPT in 2015" - a conversational AI that started as a single WhatsApp number serving 40,000 users manually before evolving into the chatbot platform TARS.

Ish reveals why being completely ignorant of SaaS best practices became an advantage, how they built their early growth entirely through content marketing and 2,000 handmade chatbot templates, and why choosing marketers over support teams as their first customers nearly killed them during COVID when marketing budgets disappeared overnight.

This conversation challenges the venture capital playbook and shows how patience, curiosity, and building something you'd actually use can create sustainable growth over nine years of bootstrapping.

Ish shares:

• How travel hacking conferences led to his first startup idea
• Why he couldn't afford to appear in his own BBC feature
• The transition from manual WhatsApp support to automated chatbots
• Building 2,000 chatbot templates by hand for SEO-driven growth
• How complete ignorance of SaaS metrics became a competitive advantage
• The 10-year co-founder partnership that started on LinkedIn
• Why targeting marketers over support teams was a COVID mistake
• How content marketing drove growth without advertising budgets
• Why most customer support bots still deliver mediocre experiences
• The mindset shift from building for fun to building for business

Links and resources:

FREE Startup Marketing Cheatsheet

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In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 million users while generating millions across creators and companies in every niche, she reveals why the people making real money from social media do the exact opposite of what everyone teaches.

Juliana exposes the 5 principles that separate creators who turn social media into revenue engines versus those collecting vanity metrics while their bank accounts stay flat. From her own journey of posting "hideous" content while building her agency across e-commerce, Web3, and now serving clients across all industries, she demonstrates why admitting your content needs work is actually the breakthrough moment most creators avoid.

This conversation reveals why 2020's TikTok revolution created the biggest opportunity in content creation history that most people completely missed, and how understanding algorithmic distribution beats networking every time.

Juliana shares:

• Why blaming the algorithm is keeping you stuck and what to focus on instead
• How the shift from network-based to engagement-based distribution changed everything
• The math behind why broad content gets applause but targeted content gets customers
• Why your best-performing posts rarely drive the most revenue (and what does)
• How to engineer targeted virality instead of chasing random viral moments
• The zero-to-millions case study: building a waitlist before having a product
• Her content audit system across LinkedIn, X, YouTube, Instagram, and TikTok
• Why creators who admit they suck outperform those chasing perfection

Let’s break down his Startup Strategies.

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In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through content marketing at a 500-person startup, spending weeks writing single blog posts when he discovered Jasper AI and started cranking out five times more content. His manager's reaction was swift and brutal - she put him on a performance improvement plan and called him "disgraceful" for using AI to do his job.

George quit and built Harmony AI, which connects scattered sales and marketing data to show exactly who's ready to buy and when to call them. He reveals his unconventional fundraising approach where 70% of his round came from cold email, including landing HubSpot and Typeform co-founders as investors.

This conversation reveals why the next wave of successful founders will be those who prepare to surf change instead of waiting for permission, and how connecting data signals beats building separate dashboards.

George shares:

• How he pre-sold 700 companies before building anything
• The LinkedIn formula that drove $1M in revenue growth at Coconut
• Why he turned down Techstars in final stages to become a co-founder
• Cold email strategies that closed HubSpot and Typeform co-founders
• The $5K intro.co hack that landed Apollo's co-founder as investor
• Why connecting scattered data beats building separate dashboards
• How embarrassment became his competitive advantage for startup growth
• And much more…

Links and resources:

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In this episode of Startup Strategies, Juliana sits down with Casey Woo, the reformed Wall Street finance professional who went from corner office overlooking Central Park to building one of Silicon Valley's most exclusive operator communities. After feeling miserable despite having everything Wall Street promised, Casey made the leap to startups and discovered he "loved eating glass" - but Silicon Valley had other plans. When a $100 billion company told him he couldn't get hired for free because he neither coded nor sold, Casey found eight other finance refugees feeling equally lost and started meeting monthly in coffee shops.

That group of nine lonely operators is now the 1,100-member Operators Guild, which has invested in 70+ companies through FOG Ventures with zero salespeople and 100% organic growth. Casey reveals why AI is eating specialists from the bottom while generalists who can orchestrate multiple AI agents across departments are becoming invaluable. He breaks down the operational mistakes that kill companies scaling from $1M to $10M ARR, from the $50 million valuation trap that creates impossible growth pressure to the hiring death spiral where founders burn through runway trying to reach Mars when they just need orbit.

Casey explains why the world is moving toward "multidisciplinary builders" who speak accountant, engineer, narcissist CEO, and marketing fluently - like Jedi mind tricks for business functions. He shares how tech is becoming commoditized while brand, distribution, and trust become the new competitive advantages, and why the future belongs to horizontal thinkers who can see across entire businesses rather than specialists stuck in single departments.

This conversation challenges everything you think you know about hiring, scaling, and building teams in an AI-first world.

Casey shares:

• Why AI is eating specialists while generalists orchestrate AI agents
• The $50M valuation trap that turns jackpots into panic attacks
• How to avoid the hiring death spiral that burns companies to death
• Why speaking multiple "business languages" is the new superpower
• How nine lonely coffee shop meetings became $100M+ in investments
• Why customer love beats every metric when evaluating startups
• The exact systems to implement before Series B to avoid fundraising hell

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FREE Startup Marketing Cheatsheet

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In this episode of Startup Strategies, Juliana sits down with Gaurav Bhattacharya, three-time venture-backed founder and CEO of Jeeva AI, who proves that scrappy execution beats massive funding every time. After getting tired of complex enterprise sales cycles in his previous companies, Gaurav built an AI sales prospecting tool using tactics that sound insane until you see the results: sending two cents through PayPal, getting banned from communities on purpose, and treating legal threats as rebranding opportunities. From aerospace engineer to Forbes 30 under 30, Gaurav shares how a 9-person team generated $5 million ARR competing against Andreessen Horowitz-backed companies spending millions on billboards.

He reveals the psychology behind why "because" is a magic word that bypasses rational thinking, how getting rejected from Slack groups became market validation, and why Disney's lawyers inadvertently helped him build a better company. Gaurav breaks down the exact strategies behind booking 107 meetings in one week, from weaponizing PayPal's notification system to turning freemium users into intelligence assets that led to six-figure enterprise deals.

This conversation challenges everything you think you know about outbound sales, competitive advantages, and building with constraints instead of capital.

Gaurav shares:

• Why getting banned from communities is actually market validation
• The PayPal two-cent hack that outperformed million-dollar marketing campaigns
• How legal constraints force better strategic thinking than unlimited budgets
• The Canadian freemium-to-enterprise strategy that generated $120K in one call
• Why 100% of their pipeline comes from using their own product

Let's break down his Startup Strategies!

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FREE Startup Marketing Cheatsheet

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In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content.

Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage.

Juliana reveals:

• Why unique viral propositions beat value propositions every time
• The counterintuitive content formats that break through algorithm noise
• How to identify desperation-level problems your market actually wants solved
• The organic-to-paid amplification system that multiplies winning formulas
• Why most founders focus on features when they should focus on what makes people share

Let's break down these Startup Strategies!

Links and resources:

Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05 

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Are you tired of SaaS marketing feeling like random experiments rather than a coherent, effective strategy? In this episode, Juliana Han of Gro Media breaks down her powerful method for viral SaaS growth - Unique Viral Propositions (UVPs).

Juliana, who has spent nearly a decade scaling startups from zero users to millions, discusses the critical mistakes most founders make, like hiring inexperienced marketers or adopting a spray-and-pray approach that drains budgets and kills momentum. She outlines a crystal-clear framework for engineering virality by pinpointing emotional triggers, crafting attention-demanding content, and maximizing reach on platforms optimized for algorithmic growth.

You'll hear firsthand case studies from successful brands like Custom Use and Blackbox AI, detailing precisely how they converted virality into sustainable customer acquisition and scaled beyond the coveted million ARR milestone.

Tune in now and learn how to turn your SaaS marketing chaos into a predictable user-acquisition powerhouse.

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Book a FREE 30-min strategy session.

FREE $1M ARR SaaS Marketing Playbook.

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