Startup Strategy

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies.

In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M ARR. From flipping the traditional SaaS funnel, to prioritizing your most aware users first, to engineering growth with stage-specific content that converts.

Learn how to:

• Reverse-engineer your funnel to drive revenue faster.
• Create the right content for each user awareness stage (B2B & B2C).
• Focus on distribution channels that match intent, not just reach.
• Build momentum even before your product is ready to launch.

Let’s break down these Startup Strategies!

Links and resources:

FREE $1M ARR SaaS Marketing Playbook.

Book a FREE 30-min strategy session.

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect: 

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Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies. In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M in annual recurring revenue (ARR). From marketing a product that wasn't even close to being ready for launch, to building a waitlist, to engineering viral organic growth. 

Learn how to:

• Market before your MVP to build momentum early.
• Leverage organic virality through community-driven strategies.
• Amplify growth using paid marketing once you’ve validated your product.
• Build a community on platforms like Discord to create long-term engagement.
• Achieve low-cost user acquisition that ensures stickiness and retention.

Let’s break down these Startup Strategies!

Links and resources:

Book a call with us here 

FREE Startup Marketing Cheatsheet

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

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Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Mihailo Bozic is the founder of Migrate Mate, and he’s today’s guest on Startup Strategies with Juliana Hahn. What started as a personal struggle to stay in the U.S. became a bootstrapped business doing $500K ARR, all within just 3 months. In this episode, we break down how nearly getting kicked out of the country pushed Mihailo to build a platform helping job seekers find companies that offer visa sponsorship. He combined that mission with sharp growth instincts and years of experience in marketing to build traction fast, without raising a cent. 

Mihailo shares his Startup Strategies on how to:

• Find his first 100 users through unscalable, community-driven tactics.
• Go viral on LinkedIn with a zero-budget Times Square “billboard”.
• Use organic traction to refine his offer before spending on paid ads.
• Bootstrap to $500K ARR by focusing on a niche with an urgent need.

Let’s break down his Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

X

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Julia Enthoven is the founder of Kapwing, and she’s today’s guest on Startup Strategies with Juliana Hahn. She turned a simple meme maker into one of the most-used online video tools for creators and marketing teams, scaling it to over $10M in annual revenue. In this episode, we dive into how Julia spotted the rise of video while working at Google, and how that insight led to building one of the most accessible, creator-friendly video editors. 

Julia shares her Startup Strategies on how to:

• Act on early signals before the trend goes mainstream.
• Use long-tail SEO pages to drive scalable, high-intent traffic.
• Turn a $1 watermark removal into a viral growth loop & brand awareness machine.
• Scale organic growth through YouTube and affiliate partnerships.

Let’s break down her Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Andrew Gazdecki is the founder of Acquire.com, and he’s today's guest on Startup Strategies with Juliana Hahn. He’s building the go-to marketplace for founders looking to sell their startups — and doing it with serious scale. In this episode, we dive into how Andrew used two unconventional startup experiences (including one he exited quickly due to legal gray areas) and the lessons he learned in setting the foundation for a platform that’s helped facilitate over $500M in startup acquisitions. 

Andrew shares his Startup Strategies on how to:

• Turn failed ventures into market insight for your next big idea.
• Use viral affiliate programs to tap into influencer networks and bring in 100K+ users pre-launch.
• Use organic to prove the model, and paid to amplify what’s already working.
• Maximize billboard ROI by repurposing it as high-performing social content.

Let’s break down his Startup Strategies!

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Selin & Karun are the co-founders of Delve. They’re today's guests on Startup Strategies with Juliana Hahn and they are building an AI automated platform that makes compliance effortless. How they’re making regulatory headaches disappear and proving that even the most mind-numbing work can be a growth engine. We chat about how they are scaling through organic word-of-mouth, why in-person meetings helped them close their first deals, the bold marketing stunt that brought in $50K in a single day, and how they’ve helped clients secure $100M contracts with industry giants like OpenAI and PayPal for their customers. Let’s breakdown their Startup Strategies.

Selin & Karun’s Startup Strategies on how to:

• Use guerrilla marketing campaigns (they wore a t-shirt stating you get $1,000 if you beat Karun in table tennis – they made $50K revenue that day.
• Simplify complex & boring procedures and make that your value proposition.
• Build real relationships with customers to boost retention and receive feedback for refining their product.

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Troy Munson is the founder and CEO of Dimmo. He's today's guest on Startup Strategies with Juliana Hahn and he is building a platform that allows users to watch software demos without going through a sales cycle. How did he go from launching multiple side projects to selling startups and eventually building Dimmo. We chat about how he used unconventional strategies to grow his businesses—from DMing celebrities to monetizing his ideas from day one, how he built a LinkedIn audience that became his main acquisition channel and why he always charges for his products from the start. 

Troy’s Startup Strategies on how to:

• Source software engineers as a non-technical founder
• Charging your customers’ from day 1 allows you to validate your product
• Use LinkedIn to drive revenue as a B2B company - *hint* 90% of his revenue is from LinkedIn
• Find individuals to acquire your company

Links and resources:

FREE Startup Marketing Cheatsheet

FREE Goal Tracking Template

Join the Startup Strategies Newsletter for weekly growth & marketing tactics

Let’s connect: 

Tiktok

Instagram

LinkedIn

Youtube

Need help with growing & marketing your startup? Work with us.

Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.

Hosted on Acast. See acast.com/privacy for more information.

Andre Haykal Jr is the co-founder and CEO of Listkit & co-founder of Client Ascension. He's today's guest on Startup Strategies with Juliana Hahn and he is building a B2B cold outreach software. How did he go from podcast host to agency owner, a coaching business and then Listkit, making $1m in 87 days of launch, using his own tool. We chat about how he built a loyal community that transitioned with him from company to company, becoming customers, to implementing scrappy strategies of offering free manual value up front to show potential customers the benefits of his product rather than telling them. Let’s breakdown his Startup Strategies.

RESOURCES:

FREE Goal Tracking Template: https://bit.ly/goal-progress-tracker

FREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheet

Join the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahn

LET'S CONNECT:

Tiktok: https://www.tiktok.com/@juliana_hahn

LinkedIn: https://www.linkedin.com/in/juliana-hahn/

Instagram: https://www.instagram.com/juliana_hahn/

Need help with growing & marketing your startup? Work with us ⇣

Gro Media: https://calendly.com/gro-media/30min?month=2025-12

Hosted on Acast. See acast.com/privacy for more information.

Marty Kausas is the co-founder and CEO of Pylon. He's today's guest on Startup Strategies with Juliana Hahn and he is building the customer support platform for B2B companies - the Zendesk of B2B. How did he go from failed startup ideas & scrappy experiments to getting into Y combinator, then raising $17m for his startup in 14 days with Andreessen Horowitz, completely unplanned. We chat about how he acquired his first customers and beyond, the highs and lows of startup fundraising and the actual strategies implemented by Marty & his team to ensure they had a successful outcome for each and every one of their fundraising rounds. Let’s breakdown his Startup Strategies.

RESOURCES:

FREE Goal Tracking Template: https://bit.ly/goal-progress-tracker

FREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheet

Join the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahn

LET'S CONNECT:

Tiktok: https://www.tiktok.com/@juliana_hahn

LinkedIn: https://www.linkedin.com/in/juliana-hahn/

Instagram: https://www.instagram.com/juliana_hahn/

Need help with growing & marketing your startup? Work with us ⇣

Gro Media: https://calendly.com/gro-media/30min?month=2025-12

Hosted on Acast. See acast.com/privacy for more information.