In this episode, we dive deep into conversion tracking for eCommerce and lead generation brands — why it matters, what tools actually work, and how inaccurate data can seriously hurt your growth.

If you’ve ever struggled with tracking results from Facebook Ads, Google Ads, TikTok, or Pinterest, this conversation breaks down everything you need to know — from UTMs, server-side tracking, iOS 14 challenges, and the best third-party tools like Hyros, ClickMagic, and TripleWhale.

Learn how to set up accurate tracking, understand customer journeys, and make confident decisions when scaling your ads — whether you're a store owner, marketer, or agency.

💡 What You’ll Learn:
The truth behind inaccurate ad tracking and how to fix it
Why server-side tracking and UTMs are non-negotiable in 2025
How to use Microsoft Clarity, Hyros, ClickMagic, and TripleWhale
How to measure true ROI, LTV, and attribution across platforms
How better tracking leads to higher ROAS and easier scaling

https://www.youtube.com/@StartuptoScaled

🚀 Discover how AI-generated UGC (User Generated Content) is transforming marketing, e-commerce, and influencer campaigns. In this episode, we break down the differences between authentic UGC vs AI UGC, when to use each, and how brands can scale faster using artificial intelligence.

📌 We’ll cover:
The rise of AI UGC in ads & TikTok
Cost savings compared to hiring influencers
How small brands can validate products quickly
Whether AI UGC is a threat to real creators
The future of content creation and digital marketing

https://www.youtube.com/@StartuptoScaled

Time management… we all struggle with it. Between running businesses, raising families, managing teams, and keeping up with life’s demands, finding balance isn’t easy. In this episode, we get real about what’s working (and what’s not) when it comes to productivity, structure, and focus.

👉 We talk about:
- Why time management gets harder as responsibilities grow
- Our daily routines and how we prioritize tasks
- Tools like ClickUp, ToDoist, and ActiveCollab that keep us (somewhat) organized
- The role of automation and delegation in saving hours every week
- Why hiring the right people and building a strong culture is the ultimate productivity hack
- How following your gut (instead of fear) can save time and stress

This episode is for entrepreneurs, business leaders, and anyone juggling work, family, and personal growth. Expect practical tips, honest stories, and a few laughs along the way.

https://www.youtube.com/@StartuptoScaled

Starting a brand from scratch in 2025—where do you even begin? In this episode, Luke and Ricky break down their different approaches to building a business from the ground up, from testing products with paid ads to growing a loyal audience organically. They dive into branding, sales funnels, social media platforms, and how AI is shaping the future of e-commerce. Whether you’re launching your first product or scaling to $100K/month, this conversation is packed with actionable insights.

https://www.youtube.com/@StartuptoScaled

Join Luke Kelly and Ricky Hayes as they break down the biggest takeaways from the Meta Ads Summit 2025. From AI-powered ad experiences to creator-led campaigns, they dive into what's changing in Facebook advertising, what’s working now, and how to stay ahead of the curve in 2025. Whether you're running a Shopify store or managing client campaigns, this conversation will help you rethink your ad strategy and make smarter marketing decisions.

https://www.youtube.com/@StartuptoScaled