resented by Ashurst Perkins Coie. Paul Navarro works with some of the best founders in Latin America, many of them guests on the podcast. I always ask my guests who I should interview next, and the only time anyone recommended a lawyer, it was Paul. Glad to have them as a founding sponsor.
👉 ashurstperkinscoie.com/professionals/paul-l-navarro
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Every founder is taught to avoid crowded markets.
Zeno Rocha bet his company on one of the most crowded markets in tech: email. He started Resend in 2023, and they're now at 4M users and 100k paying customers.
Every other developer category had been rebuilt. Auth0 led auth until WorkOS and Clerk showed up. Heroku led hosting until Vercel. But in email, SendGrid was bought by Twilio for $2B and the product decayed. The rest got acquired too, and stopped improving.
His bet was care: dark mode, animated icons, details nobody in the category had bothered with. Then AI turned email into a hot market again, and what he had to care about changed.
Also in this episode:
* Why the giants in your category are more vulnerable than they look
* The advantage of knowing nothing about the market you enter
* What changes when your fastest-growing customer is an agent
GET THE BEST OF THE INTERVIEWS IN OUR NEWSLETTER🗞️
Read it: https://rebrand.ly/tssnwsrss
Zeno Rocha's Linkedin: https://www.linkedin.com/in/zenorocha
Enzo's LinkedIn: https://www.linkedin.com/in/enzo-cavalie/
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