Litta is an on-demand rubbish clearance service that has grown rapidly in the last few months thanks to its customer-centric focus and ease of use. In what is possibly the last episode of Season 1 of our startup documentary series, we connected with the founder Aarron to talk about their origin, growth, team, and future.

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Applications: If you are a London based startup with 10+ employees, an office and respectable growth, write to [email protected]
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StartupsofLondon.com creates mini-documentaries about reputable London Startups through founder and employee interviews alongside office tours. A look at the company culture, value to investors, employees, and new talent; along with their growth story, software tools they depend on, office location, and future milestones.

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Our Other Social Media:
https://twitter.com/startupsoflndn
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Welcome to Startups of London's series of live-streamed consultancy sessions between two expert consultants and a business owner that needs help.

Nitin Aggarwal, founder of Property Deals Insight joined by our two consultants Mark Dunsmore and Jason Grant (again) who have the expertise.

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Our Other Social Media:
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Welcome to Startups of London's series of live streamed consultancy sessions between two expert consultants and a business owner that needs help.

This episode we are joined by the business owner Lucy Platt, founder of EasyDogWalker. (https://www.linkedin.com/in/lucy-platt-8bb51b137/) Our consultants are Joella Bruckshaw (https://www.linkedin.com/in/joellabruckshaw/) and Jon Newlyn. (https://www.linkedin.com/in/jonnewlyn/)

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Our Other Social Media:
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Welcome to Startups of London's second ever, live streamed consultancy session between two expert consultants: John Fuggles (https://mission23.com) and Ansi Deniz Rona (https://www.linkedin.com/in/ronaansi/) and this sessions consultee: Mirjana Prokic Founder and CEO of Hangair (https://www.linkedin.com/in/prokicmirjana/)

This will most likely be a conversation about user behaviour, experience design and growth.

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Our Other Social Media:
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Leadoo (https://leadoo.com/ )is a lead driven marketing platform. Which started as a recruitment and employer branding tool in Finland has found its product-market fit with automated lead conversion optimization and rapidly grew to London and to the World.

We interviewed Leadoo's founder to ask all about the business, its culture, its market, and growth path. Cool lessons for other entrepreneurs thinking of doing something in the same niche or people who would maybe think of joining Leadoo's growing team.

The blog & full podcast will be here soon also: https://startupsoflondon.com

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Applications: Please write to hello-at-startupsoflondon.com
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StartupsofLondon.com creates mini-documentaries about reputable London Startups through founder and employee interviews alongside office tours. A look at the company culture, value to investors, employees, and new talent; along with their growth story, software tools they depend on, office location, and future milestones.
~
Other Social Media:
https://twitter.com/startupsoflndn
https://www.linkedin.com/company/startupsoflondon
https://www.instagram.com/startupsoflndn

Welcome to Startups of London's first-ever, live-streamed consultancy session between two expert consultants: John Fuggles (https://mission23.com) and Jason Grant (http://jasongrant.in/linkedin) and this sessions consultee: Shivika Pratap, Founder, and CEO of Avika Limited (https://www.linkedin.com/in/shivikapratap/)

This will most likely be a conversation about growth,
product development, and brand.
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Our Other Social Media:
https://twitter.com/startupsoflndn
https://www.linkedin.com/company/startupsoflondon
https://www.instagram.com/startupsoflndn/

As the lockdown commenced, we began interviewing founders to understand how they are coping with the crisis brought on by the Covid-19 Global Pandemic. A travel startup experiences the intensity of the crisis very differently than a startup focused on digital health services, but still, there are strong themes common to how startups survive crises.

This documentary brings together 7 interviews we have conducted with founders and thought leaders in the London Startup Ecosystem.

Philip Mundy, Pando Health
Michael Krayenhoff, Inner Circle
Tom Previte, Launch 22
Jacob Wedderburn, Stasher
Anthony Rose, Seedlegals
Andrew Bud, iProov
Alexander Fahie, Ethical Angel

The 5 common themes/principles we observed are:


1. There is an inherent tension between agility and fragility, just like some systems become less resilient as they become more efficient, startups are very agile which works in their favor, but they are at the same time very fragile due to the nature of how chasing next rounds of funding work.

2. The argument that has been embraced by most startups is that of "half the burn rate to double the runway". While this makes sense for many, it creates second-order effects that are difficult to navigate. Many startups rely on other startups as their customers, not to count the consultants and other service providers that work around startups.

3. There are always bubbles of opportunity and they act like pockets of air in what is otherwise a deep ocean of problems. Finding those bubbles mean prioritizing short term ROI rather than the long term. Survival in times like this might depend more on commercial cunning then focusing on innovation with a possible future return.

4. The idea that startups should be "Pivoting for new needs" has also gathered a consensus. Some startups pull this off better than others and it comes down to the team itself. We love paying lip service to people and culture, but it usually remains a second or third priority. However, times like these test startups and teams, and only those who invested in culture thrive.

5. The next chapter is that of a new normal. We don't exactly know what it will look like, but as startups can piece together what the future will look like they will be able to afford more risks and invest more heavily into the future.

0:00 Start
0:31 Intro
01:40 Fragility vs Agility
13:14 50% Burn Rate, 200% Runway
20:20 Bubbles of Opportunity
26:16 Pivot for New Needs
40:41 Beginning of a New Game

This is Startups of London's 16th episode. We are not at the offices of Inploi, but we are still meeting up with founders to have a chat about how they are adapting. Meet Inploi.

Watch the video episode here: https://youtu.be/KvohDdcH0iY
Read the editorial here: https://startupsoflondon.com

Startups of London is an initiative that creates mini documentaries about London Startups through founder & employee interviews alongside office tours. A look at the company culture, value to investors, employees and new talent; along with their growth story, software tools they depend on, office location and future milestones...

The Corona Virus has permanently changed the landscape for London's technology businesses. We are interviewing key people of the startup ecosystem to ask them about their challenges and survival strategies. https://startupsoflondon.com

The Corona Virus has permanently changed the landscape for London's technology businesses. We are interviewing key people of the startup ecosystem to ask them about their challenges and survival strategies. https://startupsoflondon.com