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Startups- Sunny Side Up
By Meetul Shah / AnchorBusiness
Startups- Sunny Side Up episodes
- Ep. 87 | The updated definition of Account Based Marketing and it’s future. Ft.- Gabe Rogol, DemandBase
In this episode, Gabe Rogol talks about the three different layers to the ABM approach and executing ABM at scale using a priority-based account segmentation method. Gabe also explains how personalization really depends on the data and resources available that ultimately affects the level of personalization and the complexity associated with it. We further discuss what the future looks like for Account-Based Marketing.
Contact Gabe Rogol | Follow us on LinkedIn.
0 min - Ep. 84 | How to operationalize customer marketing? Ft. Jennifer Schulze, Epicor.
In this episode, Jennifer Schulze, VP of Product Marketing at Epicor talks about what customer marketing teams should really focus on to build better relationships credibility and trust and how to operationalize this in the organization. She also highlights the role of data and the right way to measure success.
Contact Jennifer Schulze | Follow us on LinkedIn
0 min - Ep. 83 | Enabling sales teams with competitive intelligence to help build better relationship. -Ft. Matthew CoblentzIn this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the competition to handle objections effectively and to build better relationships. Questions addressed in this episode:...0 min
- Ep. 81 | How to nurture talent and set yourself on a growth path? Ft. Alison Penny, Yext.In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their career get on the right path to success. How to set yourself on a career growth path 1....0 min
- Ep. 77 | How product marketers can create virtual experiences to drive audience engagement? Ft. Madhukar Kumar, NutanixIn this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them. He talks about why you need to build these experiences and how to get started on...0 min
- Ep. 76 | A better framework for business decision makers to analyze data effectively. -Ft. Jyoti Kukreja, ThoughtSpot.
In this episode, Jyoti Kukreja shares her insights on the data landscape along with a tried and tested framework called DIKA that helps you analyze the data and derive insights from it to drive meaningful actions. She also highlights the importance of Artificial Intelligence technology in helping business decision-makers surface data points that are often overlooked or are hidden but have a great impact on the decisions.
You can contact Jyoti Kukreja on LinkedIn | Follow us on LinkedIn.
0 min - Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC.In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about...0 min
- Ep. 73 | How to make your virtual events work? -Ft. Liz Kokoska, Okta
In this episode Liz Kokoska, Sr. Director of Demand Generation at Okta, joins us to discuss creating teams and departmental alignment, pivoting to virtual events in the wake of COVID-19, and offers advice for anyone else looking to take the plunge into virtual events as she has and making it really work.
Liz shares some great tips for marketers to make their next virtual events work.
- Use data to understand trends
- Get clear on the audience goals
- Build a super targeted list based on your ICP and personas
- Be time-zone focused
- Be creative
- Record the events to create on-demand assets
- Choose a good virtual platform
Contact Liz on LinkedIn
0 min - Ep. 72 | What does sales enablement really mean and how to do it right with Stephanie White, Juniper Networks.On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives. Stephanie describes the three pillars of sales enablement as: on-boarding, on-going & excellence. She believes...0 min
- Ep. 70 | Discussing sustainable marketing with Scott Caulfield from Bang Australia.On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific region...0 min
About Startups- Sunny Side Up
From the publisher's feed
15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.