In this episode our Hosts Jorge Soto and Justin Dorfman interview startup sales guru and entrepreneur Scott Sambucci, Founder, CEO, and Sales Coach at SalesQualia. Scott is a veteran in the Silicon Valley startup sales world. He's helped countless startup founders figure out sales and scale their businesses.

Here are some of the topics discussed in this episode:

💡 Why is it so important for founders to do the selling themselves before hiring someone else to do it? 

💡 How to coach founders on sales and what principles/frameworks do you focus on?

💡 At what point should founders look to transition from founder-led sales to hiring someone to do the selling? And what is the first sales hire they should make—Head of Sales, AE, or SDR?

💡 What are the most common mistakes startups make as they look to scale sales?

Follow Scott on Linkedin: https://www.linkedin.com/in/scottsambucci/

Thanks to our sponsor AssetMule.Ai