Trena De Landro, VP of Publishing and Media speaks with State of Digital Publishing about the exciting times ahead for online subscription products and how we've come to this point.
In this episode, we go through:
* Background - The history of MPP Global and Trena's professional background to date.
* How do online subscriptions work - Types, technical steps for setting one up. Note - we will try and keep this part neutral as possible
* Recent online subscription product releases and the best ways to work with them for a multi-platform approach i.e.Medium, Facebook, Google News, Twitter etc.
* MPP Global's wins with Irish Times and L’Équipe
* Retention strategies and methods for boosting online subscription revenues
* The state of online subscriptions - where it is now and where it's going.
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Podcast Transcription
Vahe Arabian: State of Digital Publishing is an online publication community providing resources, perspective, collaboration and news for digital media and publishing professionals in digital media technology, and honest development. I podcast talks of design to invite you behind the scenes on one-on-one talks with the experts in the industry. This is episode four, with Trena De Landro, VP of Digital Publishing Strategy at MPP Global.
Vahe Arabian: Hi, Trena. How are you?
Trena: Hi, I'm well, how are you?
Vahe Arabian: I'm well, thank you. How's everything at MPP Global?
Trena: Things are going great. It is coming up to the end of the year ... We have across the company, meaning across all our different regions from NorAm to headquarters in UK as well as in Japan, you know, continuing to service publishers, which is my particular sector, as well as OTT clients and retail clients. So, things are looking well as shaping up for a great remainder of our fiscal year to date.
Vahe Arabian: That's really exciting. I think everyone towards the end of the year just gets their final goals kicked off, ticked off so it's good to see the same happen with MPP Global.
Just for our audience, just for people who don't know much about MPP Global, just about yourself, if you don't mind just giving me a bit of an introduction.
Trena: Certainly. So, I'll start with MPP Global. So, the company has been around for seventeen years now and actually started out in the publishing space, so they were looking to solve a publisher problem of how to diversify their revenue streams, how to properly manage subscriptions and that's really what the company's core is and what we decided to focus on, so recurring revenue and subscription management tools, that's what we offer. And then, you know, because of the successes that we had in the publishing space, we then expanded into other verticals that were in need of the same tools and had similar problems, so you know, we expanded beyond publishing into the TV, sports and entertainment realm. We also expanded into consumer and retail goods, especially with, you know, the spark of the subscription services from the food perspective, from other merchandise and goods like Birchbox, etc., so those are the types of things that our company saw a need in the marketplace and created tools related to solve these issues across these different verticals.
Trena: After the introduction to MPP, just personally, I am relatively recent in just terms of the company time frame. So, I started at MPP in May of this year and I came on board to, for the North American team which we are ramping up here for publisher side strategy. So, my background has been in the publishing space on the sales side, on the account management side, digital specifically, and so when I saw what MPP was doing and what they were offering, and the context that I had in the publishing space, you know,
