State of Good by Pure Charity

State of Good by Pure Charity

By Mike Rusch, Pure CharitySociety & CultureBusinessNon-Profit
Download on the App Store

State of Good by Pure Charity episodes

  • State of Good for October 12, 2026

    Episode Title: "Funders Admit It's Not Working — And What That Means for You"

    Summary: - Only 12% of foundations say their response to federal funding cuts has been effective, signaling openness to new approaches from nonprofit partners

    • Corporate giving is consolidating around fewer partners — nonprofits must articulate clear value to stay on the list
    • Gen Z donors are driving new donor acquisition, according to the Q2 2026 American Giving Index
    • Most Americans remain unaware of how nonprofits impact their daily lives, making visibility a critical challenge
    • Monthly donors retain at 90% vs. 46% for one-time donors — the subscription mindset is a powerful retention tool

    Sources & Links: - Chronicle of Philanthropy — Nonprofits say funders aren't providing what they need to address new hardships: https://www.philanthropy.com/news/nonprofits-say-funders-arent-providing-what-they-need-to-address-new-hardships/

    • Chronicle of Philanthropy — Fewer charities will get corporate gifts this year. Here's how to make the cut: https://www.philanthropy.com/solutions/fewer-charities-will-get-corporate-gifts-this-year-heres-how-to-make-the-cut/
    • NonProfit PRO — Gen Z Drives New Donor Acquisition, Survey Finds: https://www.nonprofitpro.com/article/gen-z-drives-new-donor-acquisition-survey-finds/
    • Chronicle of Philanthropy — For most Americans, nonprofits are 'invisible': https://www.philanthropy.com/news/for-most-americans-nonprofits-are-invisible/
    • Fundraising Effectiveness Project — 2024 Q3 Report: https://afpglobal.org/fundraising-effectiveness-project
    • UMSI — UMSI creates giving society to celebrate committed donors: https://www.si.umich.edu/about-umsi/news/umsi-creates-giving-society-celebrate-committed-donors

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — Foundation effectiveness survey and the funder-nonprofit disconnect
    • 2:30 — Corporate giving consolidation and partnership strategy
    • 4:00 — Why donors give: the subscription mindset and monthly giving retention
    • 5:15 — Gen Z driving new donor acquisition
    • 6:15 — The nonprofit invisibility problem
    • 7:00 — The bottom line and three action items
    • 7:45 — Good in Action: University of Michigan's outcome-based giving society
    • 8:30 — Sign-off
    9 min
  • State of Good for September 21, 2026

    Episode Title: $177 Billion in Frozen Grants, AI Without Guardrails, and the Donor-Advised Fund Action Gap

    Summary: - A new analysis shows $177 billion in federal grants have been cut or frozen, reshaping the competitive landscape for private philanthropy across the sector

    • 98% of nonprofits are using AI, but most lack policies, budgets, or training — and adoption is unevenly top-down
    • FreeWill's 2026 donor-advised fund report reveals a persistent gap between stated priorities and operational action on donor-advised fund giving
    • New research on need-based appeals shows framing matters more than the information itself — testing beats intuition
    • Bequest revenue grew nearly 20% year over year, signaling the great wealth transfer is already underway

    Sources & Links: - Chronicle of Philanthropy — Trump administration has cut or frozen $177 billion in grants: https://www.philanthropy.com/news/trump-administration-has-cut-or-frozen-177-billion-in-grants-analysis-shows/

    • Nonprofit Quarterly — How Nonprofits Adopt and Govern AI (NTEN/Bridgespan report): https://nonprofitquarterly.org/how-nonprofits-adopt-and-govern-ai-insights-from-a-new-report/
    • The NonProfit Times — Nonprofits' Use of AI Outstrips Training and Guidelines: https://thenonprofittimes.com/npt_articles/nonprofits-use-of-ai-outstrips-training-and-guidelines/
    • FreeWill — What New Research Reveals About Donor-Advised Fund Giving in 2026: https://www.nonprofits.freewill.com/resources/webinars/what-new-research-reveals-about-donor-advised-fund-giving-in-2026
    • Phys.org — When Equity Appeals Inspire Giving to Classrooms: https://phys.org/news/2026-09-equity-appeals-classrooms.html
    • Clairification — Why Your Small Nonprofit Needs Planned Giving: https://clairification.com/2026/09/17/why-your-small-nonprofit-needs-planned-giving-and-how-to-quickly-launch/

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — Federal funding landscape: $177 billion in cuts and what it means for every nonprofit
    • 2:30 — AI adoption vs. AI governance: the 98% problem
    • 4:00 — Donor-advised fund behavior and the priority-action gap
    • 5:00 — Why Donors Give: need-based appeals and the science of framing
    • 6:00 — What Changed This Week: converging pressures and the knowing-doing gap
    • 6:30 — The Bottom Line and three actions for the week
    • 7:15 — Good in Action: bequest giving surges nearly 20%
    • 8:15 — Sign-off
    9 min
  • State of Good for September 14, 2026

    Episode Title: The 25-Year Test: Why Mission Evolution Is a Survival Strategy

    Summary: - Most charities born after 9/11 no longer exist — the Chronicle of Philanthropy explores what the survivors did differently

    • The Department of Education proposes landmark changes to federal grant rules, and the comment window is now
    • More nonprofits are turning to loans and impact investments as a deliberate growth strategy
    • Social proof research shows that seeing others give increases donation likelihood by 30%
    • Michigan State's College of Natural Science closes a record $30.2 million fundraising year from nearly 2,800 donors

    Links: - Chronicle of Philanthropy — A Quarter Century On, 9/11 Charities Evolve to Remain Relevant: https://www.philanthropy.com/news/a-quarter-century-on-9-11-charities-evolve-to-remain-relevant/

    • Social Current — Department of Education Proposes Landmark Changes to Grant Rules: https://www.social-current.org/2026/09/sep-8-federal-update-department-of-education-proposes-landmark-changes-to-grant-rules/
    • Chronicle of Philanthropy — Why More Nonprofits Are Borrowing, Not Just Raising Money: https://www.philanthropy.com/solutions/playbooks/why-more-nonprofits-are-borrowing-not-just-fundraising/
    • Community Foundation for Greater Atlanta — Strengthening Atlanta's Nonprofit Financial Backbone: https://cfgreateratlanta.org/2026/09/09/nonprofit-finance-fund/
    • Minnesota Council of Nonprofits — 2026 Minnesota Nonprofit Economy Report: https://minnesotanonprofits.org/2026-minnesota-nonprofit-economy-report-shows-a-sector-holding-steady
    • Shang & Croson — A Field Experiment in Charitable Contribution (Journal of Public Economics): https://www.sciencedirect.com/science/article/abs/pii/S0047272709000863
    • MSU College of Natural Science — Record Year of Giving: https://natsci.msu.edu/news/2026/2026-09-record-year-of-giving.aspx

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — The 25-year test: why most post-9/11 charities didn't survive
    • 2:30 — Federal education grant rule changes and what to do now
    • 3:30 — The rise of nonprofit borrowing and financial infrastructure
    • 5:00 — Why donors give: the power of social proof
    • 6:00 — What changed: Minnesota's nonprofit economy report and benchmarking
    • 6:45 — The bottom line and three action items
    • 7:30 — Good in action: Michigan State's record fundraising year
    • 8:30 — Sign-off
    9 min
  • State of Good for August 31, 2026

    Episode Title: The Long View Wins: 15 Years of Philanthropy, Charity Ratings, and a Business Donated Whole

    Summary: - The Chronicle of Philanthropy's 15-year retrospective reveals the rise of general operating support and the cost of organizational inaction

    • Syracuse University research examines whether charity ratings actually drive donor decisions — and finds they're more of a screen than a motivator
    • Practical guidance on auditing your asks, positioning trust signals on donation pages, and identifying inaction risks
    • A business owner donates an entire company to a charitable trust instead of selling, as reported by PBS NewsHour
    • Three action items: review default asks for flexible funding conversations, audit public trust signals, and name one inaction risk with your team

    Links: - 15 Years of Giving: What Has Changed — Chronicle of Philanthropy: https://www.philanthropy.com/news/15-years-of-giving-what-has-changed/

    • Do Nonprofit Ratings Help Donors Make Better Decisions? — Syracuse University Center for Policy Research: https://surface.syr.edu/cpr/536
    • Instead of Selling, Business Owner Donates Company to Trust for Charity — PBS NewsHour: https://www.pbs.org/newshour/show/instead-of-selling-business-owner-donates-company-to-trust-for-charity

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — 15 years of philanthropy: the rise of flexible funding and the risk of inaction
    • 3:30 — Why donors give: do charity ratings actually change giving behavior?
    • 5:15 — What changed this week: the long view as a fundraising discipline
    • 6:15 — The bottom line and three action items
    • 7:15 — Good in Action: a business owner donates an entire company to charity
    • 8:15 — Sign-off
    9 min
  • State of Good for August 24, 2026

    Episode Title: Trust Is Your Biggest Asset — But Only If You Keep Earning It

    Summary: - A new poll confirms nonprofits remain America's most trusted sector, but transparency is the condition donors attach to that trust

    • An analysis of 136 million nonprofit text messages offers rare, large-scale benchmarks for donor communication via text
    • Institutional funding is shifting on both the foundation and federal sides — emerging organizations face access barriers, and federal funding gaps aren't being automatically filled by philanthropy
    • Donors who feel community belonging have 3x higher lifetime value — building tribe matters more than building a transaction list
    • Youth-led immigrant defense fund raises $15 million, demonstrating the power of proximity and rapid-response philanthropy

    Sources & Links: - NonProfit PRO — "Nonprofits Remain America's Most-Trusted Sector, New Poll Finds": https://www.nonprofitpro.com/article/nonprofits-remain-americas-most-trusted-sector-new-poll-finds/

    • Eventbrite — "What 136 Million Texts Reveal About Nonprofit Fundraising in 2026": https://www.eventbrite.com/e/what-136-million-texts-reveal-about-nonprofit-fundraising-in-2026-tickets-1995715067490
    • Nonprofit Quarterly — "Climate Philanthropy Doesn't Have a Talent Problem, It Has an Access Problem": https://nonprofitquarterly.org/climate-philanthropy-doesnt-have-a-talent-problem-it-has-an-access-problem/
    • Brookings — "Investing in Indian Country": https://www.brookings.edu/articles/investing-in-indian-country/
    • Chronicle of Philanthropy — "I Lost My Parents to the Immigration System. Now Youth Like Me Lead the Fight.": https://www.philanthropy.com/opinion/i-lost-my-parents-to-the-immigration-system-now-youths-like-me-lead-the-fight/
    • Sargeant & Woodliffe — "Building Donor Loyalty" (Journal of Nonprofit and Public Sector Marketing): https://onlinelibrary.wiley.com/journal/15427854

    Approximate Timestamps: - 0:00 — Intro and episode overview

    • 0:30 — Trust as the nonprofit sector's biggest asset; transparency and predictive analytics
    • 2:15 — What 136 million text messages reveal about donor communication
    • 3:30 — Institutional funding shifts: foundation access barriers and federal funding gaps
    • 5:00 — Why donors give: community, belonging, and 3x lifetime value
    • 6:00 — What changed this week: the institutional funding landscape
    • 7:00 — The bottom line and three action items
    • 7:45 — Good in Action: Youth-led $15 million legal defense fund
    • 8:45 — Sign-off
    9 min
  • State of Good for August 17, 2026

    Episode Title: "Fewer Donors, Bigger Gifts, Sharper Stakes — Giving USA 2026 and What It Means for Your Shop"

    Summary: - Giving USA 2026 confirms ongoing donor participation decline while giving concentrates among fewer major donors — what this means for your revenue risk profile

    • Stanford Social Innovation Review highlights the compounding fundraising workforce crisis and its direct connection to donor retention challenges
    • ProPublica investigation reveals inconsistencies in donor-advised fund sponsor policies — practical steps to protect your DAF revenue
    • Make-A-Will Month creates a timely window for legacy giving conversations with loyal donors
    • The Pittsburgh Foundation's #ONEDAY Critical Needs Alert demonstrates the power of community-driven, urgency-framed giving moments

    Links: - Giving USA 2026: What It Means for Nonprofit Leaders — https://givingusa.org/looking-beyond-the-headlines-what-giving-usa-2026-means-for-nonprofit-leaders/

    • "Sustaining the Fundraising Vocation," Stanford Social Innovation Review — https://ssir.org/articles/entry/sustaining-fundraising-vocation
    • ProPublica investigation on donor-advised fund sponsor policies — https://www.propublica.org/article/donor-advised-funds-charity-contributions
    • FreeWill August FreeMinute: Nonprofit Fundraising Trends to Watch — https://www.nonprofits.freewill.com/resources/blog/free-minute-august-2026
    • Cialdini, *Influence: The Psychology of Persuasion* — https://www.influenceatwork.com/principles-of-persuasion/
    • The Pittsburgh Foundation #ONEDAY Critical Needs Alert results — https://pittsburghfoundation.org/newsrelease/oneday2026-results

    Approximate Timestamps: - 0:00 — Introduction and weekly preview

    • 0:30 — Giving USA 2026: donor concentration risk and what to do about it
    • 2:45 — The fundraising workforce crisis (Stanford Social Innovation Review)
    • 4:15 — Donor-advised fund infrastructure and the ProPublica investigation
    • 5:15 — Why Donors Give: the power of reciprocity
    • 6:15 — What Changed: Make-A-Will Month and legacy giving strategy
    • 7:00 — The Bottom Line: three actions for this week
    • 7:45 — Good in Action: The Pittsburgh Foundation's #ONEDAY campaign
    • 8:45 — Sign-off
    10 min
  • State of Good for August 10, 2026

    Episode Title: "$617 Billion in Giving — But Fewer Donors Are Writing the Checks"

    Summary: - The Giving USA 2026 Report estimates U.S. charitable giving reached $617.2 billion in 2025 — a healthy topline that demands deeper benchmarking at the organizational level

    • The Fundraising Effectiveness Project confirms fewer donors are giving while total dollars increase, creating strategic implications for acquisition and retention
    • New research from Momentive Software's 2026 Nonprofit Trends Report argues donor trust is built through operational excellence, not just communications
    • Why specific, tangible impact statements dramatically outperform abstract appeals (the identifiable victim effect)
    • Washington state's coordinated wildfire relief campaign shows the power of building emergency giving infrastructure before disaster strikes

    Links: - Giving USA 2026 Report analysis: https://philanthropy.indianapolis.iu.edu/professional-development/blog/the-giving-usa-2026-report-deserves-a-closer-look.html

    • Fewer Donors, More Dollars (The NonProfit Times): https://thenonprofittimes.com/npt_articles/fewer-donors-more-dollars-new-methodology-at-fep/
    • Beyond Impact Reports – AFP session / Momentive Software 2026 Nonprofit Trends: https://community.afpglobal.org/events/event-description?CalendarEventKey=37c8da9d-6df3-4a1e-95e6-019eff4574f8&Home=%2Fhome
    • Small, Loewenstein & Slovic – "Sympathy and Callousness" research: https://www.cmu.edu/dietrich/sds/docs/small/Sympathy%20and%20Callousness.pdf
    • Washington wildfire relief campaign: https://www.sos.wa.gov/about-office/news/2026/washingtonians-encouraged-help-support-washington-wildfire-relief

    Approximate Timestamps: - 0:00 – Introduction and episode preview

    • 0:30 – Giving USA 2026: The $617 billion headline and how to benchmark against it
    • 2:00 – Fundraising Effectiveness Project: Fewer donors, more dollars
    • 4:00 – Why donors give: The power of tangible impact statements
    • 5:15 – What changed: Donor trust as an operations problem
    • 6:30 – The bottom line and three actions for this week
    • 7:15 – Good in Action: Washington state's wildfire relief infrastructure
    • 8:15 – Sign-off
    9 min
  • State of Good for August 3, 2026

    Episode Title: "More Dollars, Fewer Donors: Why Retention Is Your Growth Engine"

    Summary: - The Fundraising Effectiveness Project's Q1 2026 data shows giving dollars up 4.3% but donor counts down nearly 1%, confirming a multi-quarter concentration trend

    • NonProfit PRO analysis reveals repeat and recaptured donors are powering growth on a shrinking base, with a warning that the second half of 2026 could be tougher
    • Stanford researchers studied over 2 million PayPal users to understand what drives online donor acquisition at scale
    • The 2025 Bank of America Study of Philanthropy finds 68% of affluent donors cite values and beliefs as their top giving motivation
    • New PNAS Nexus research shows social expectation and guilt avoidance are powerful drivers of charitable giving

    Links: - Fewer Donors, More Dollars, and Methodology Changes At FEP — The NonProfit Times: https://thenonprofittimes.com/npt_articles/fewer-donors-more-dollars-and-methodology-changes-at-fep/

    • Repeat and Recaptured Donors Power Growth on a Shrinking Donor Base — NonProfit PRO: https://www.nonprofitpro.com/article/repeat-and-recaptured-donors-power-growth-on-a-shrinking-donor-base-new-data-shows/
    • New Research Could Help Nonprofits Attract Millions of Online Donors — Stanford GSB: https://www.gsb.stanford.edu/insights/new-research-could-help-nonprofits-attract-millions-online-donors
    • What the 2025 Bank of America Study of Philanthropy Reveals About Giving Today — Giving USA: https://givingusa.org/what-the-2025-bank-of-america-study-of-philanthropy-reveals-about-giving-today/
    • Leveraging Social Expectation for Charitable Donations — Phys.org (PNAS Nexus study): https://phys.org/news/2026-07-leveraging-social-charitable-donations.html
    • PKD Foundation Increases Research Investment by 50% — PKD Foundation: https://pkdcure.org/resources/pkd-foundation-increases-research-investment-by-50-announces-2026-research-grant-and-fellowship-recipients/

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — Q1 2026 fundraising data: more dollars, fewer donors
    • 2:30 — Retention trends and year-end planning caution
    • 3:45 — Stanford's large-scale online donor acquisition research
    • 4:30 — What affluent donors say drives their giving
    • 5:15 — Why donors give: social expectation and guilt avoidance
    • 6:30 — What changed this week: the concentration pattern is now undeniable
    • 7:15 — The bottom line and three action items
    • 8:00 — Good in Action: PKD Foundation increases research investment by 50%
    • 8:45 — Sign-off
    9 min
  • State of Good for July 27, 2026

    Episode Title: "The Trust Advantage: Why Donors Trust Nonprofits But Not Philanthropy — and What That Means for Your Fundraising"

    Summary: - The 2025 Nonprofit Fundraising Study reveals donor acquisition challenges and a shift away from year-end-heavy giving patterns toward year-round digital giving

    • New polling from Independent Sector shows 56% of Americans highly trust nonprofits, even as trust in government and corporations lags far behind
    • A striking trust gap: Americans trust nonprofits at 56% but trust philanthropy overall at just 29% — perceived motive is the key differentiator
    • A House committee advanced nonprofit-related bills in a partisan markup, signaling that the regulatory and tax environment for the sector is actively in play
    • Georgia Tech raised a record $415 million in FY2026, pushing its campaign past $2 billion through partnership-driven fundraising

    Links: - 2025 Nonprofit Fundraising Study — NonProfit PRO: https://www.nonprofitpro.com/resource/2025-nonprofit-fundraising-study/

    • New Polling: 56% of Americans Highly Trust Nonprofits — Independent Sector: https://independentsector.org/blog/new-polling-56-of-americans-highly-trust-nonprofits-as-trust-in-government-corporations-remains-much-lower/
    • Americans Trust NPOs, Philanthropy Not So Much — The NonProfit Times: https://thenonprofittimes.com/npt_articles/americans-trust-npos-philanthropy-not-so-much/
    • House Committee Advances Nonprofit Bills in Partisan Markup — Independent Sector: https://independentsector.org/blog/house-committee-advances-nonprofit-bills-in-partisan-markup/
    • Georgia Tech's Record Fundraising Year Propels Campaign Past $2 Billion — Georgia Tech News: https://news.gatech.edu/news/2026/07/23/georgia-techs-record-fundraising-year-propels-campaign-past-2-billion

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — The fundraising playbook is shifting: year-round giving and retention
    • 2:30 — The trust advantage: 56% of Americans highly trust nonprofits
    • 4:00 — Why donors give: the trust gap between nonprofits and philanthropy
    • 5:15 — What changed this week: nonprofit bills advance in Congress
    • 6:30 — The bottom line and three action items
    • 7:30 — Good in Action: Georgia Tech's record-breaking $415 million year
    • 8:30 — Sign-off
    10 min
  • State of Good for July 20, 2026

    Episode Title: "The Gap Between How It's Always Been Done and What the Evidence Shows"

    Summary: - A New Jersey foundation's experiment with outcome-based grantmaking is producing early results worth watching — and worth preparing for

    • New analysis from the Fundraising Effectiveness Project reveals mid-level donors as a significantly under-cultivated segment in most donor files
    • Behavioral research shows familiar fundraising tactics may be backfiring with Gen Z donors
    • The IRS proposes regulations clarifying 501(c)(3) requirements for educational institutions, with broader implications for charitable purpose compliance
    • Utah's statewide giving campaign demonstrates the power of collaborative fundraising

    Sources & Links: - Chronicle of Philanthropy — "Philanthropy Isn't Broken—but How We Fund Might Be": https://www.philanthropy.com/opinion/philanthropy-isnt-broken-but-how-we-fund-might-be/

    • AFP Global — "The Overlooked Power of Mid-Level Donors" (Fundraising Effectiveness Project Q3 2025): https://afpglobal.org/overlooked-power-mid-level-donors
    • AFP Global — "Familiar Fundraising Tactics May Be Losing Ground with Gen Z Donors": https://afpglobal.org/news/familiar-fundraising-tactics-may-be-losing-ground-gen-z-donors
    • The Nonprofit Times — "IRS Proposes Regulations Changing Education Institution 501(c)(3) Status": https://thenonprofittimes.com/npt_articles/irs-proposes-regulations-changing-education-institution-501c3-status/
    • Utah Nonprofits Association — "UTAHGIVES 2026 Report": https://www.utahnonprofits.org/2026/07/09/utahgives-2026-report/

    Approximate Timestamps: - 0:00 — Introduction and episode preview

    • 0:30 — Outcome-based grantmaking experiment (Chronicle of Philanthropy)
    • 2:30 — The overlooked mid-level donor segment (AFP / Fundraising Effectiveness Project)
    • 4:15 — Gen Z donor behavior research (AFP Global)
    • 5:45 — IRS proposed regulations for education nonprofits (Nonprofit Times)
    • 6:45 — Bottom line and three action items
    • 7:45 — Good in Action: Utah's statewide giving campaign
    • 8:45 — Sign-off
    10 min

About State of Good by Pure Charity

From the publisher's feed

The Pure Charity State of Good Podcast is your weekly intelligence brief for nonprofit leaders and fundraisers. Each episode cuts through the noise to deliver what actually matters: how donors are…