State of Marketing?

Boluwa and Ladi are back this week with their second guest on the show, Nathan Ifill, an advertising engineer and award-winning speaker.

They cover a range of topics, including Nathan’s unique background at the BBC, the experience he shares with Boluwa, and his dreamy entry into the sector.

Keep an ear out for his latest take on n-gram analysis. Then follow him on LinkedIn, where his pinned post lays out ten PPC laws he firmly believes in, from why a high ROAS can still mean bad PPC to why the platform’s recommendation and your best interest are rarely the same thing.

Of course, they had to talk about AI. Nathan stressed that the basics of bid management still need covering, even with AI assistance.

This was a fun episode and an honour to have Nathan on the show. We’re committed to having him back for our 100th episode.

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Boluwa and Ladi are back, and if you take a shot every time they say AI, you'll have an interesting drinking game.

This episode is a deep dive into what ads look like inside AI. We cover the emergence of ChatGPT ads and what Amazon is doing with Alexa shopping and Rufus ads. We share tips on how to get started and what we think legacy ad channels can learn from OpenAI. We also talk about fast movers and fast followers, and how both benefit marketers as a whole.

Boluwa's article on a deeper dive into ChatGPT Ads - https://www.ppc.live/post/chatgpt-ads-what-early-adopters-are-saying

And Ladi's video on a similar in depth-analysis of Amazon's Sponsored Prompts: https://lnkd.in/p/erwfTr9Q

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Boluwa and Ladi are back, but this time with a very special guest. Joining them is Victory, a content marketing strategist who's spent the past 6+ years partnering with brands across 5 continents, growing revenue by 30% YoY and driving a 193% increase in organic traffic along the way.

She started out writing with pen and paper, taking internships until she secured her first international clients on Upwork, and it took her three months to make her first $1,000. In this episode, she shares what that early hustle taught her, how she's navigating today's turbulent market, and why mentoring the next generation of marketers matters so much to her, having personally guided 150+ early-career marketers herself. Expect honest reflections, practical advice, and plenty of gems for anyone building a career in content marketing right now.

You can connect with Victory on LinkedIn here.

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Boluwa and Ladi are back, and the love from episode one has been overwhelming.

This week, Ladi kicks things off with some personal news before they dive headfirst into the one topic every marketer is talking about right now: the job market.

Boluwa opens up about life as a freelance marketer: what the journey actually looks like, the highs, the lows, and the practical steps to take if freelancing is your end goal. Ladi's freelancing days are firmly behind him, but they both land on the same page. The marketing job market is in rough shape, and nobody is immune.

They break down the current wave of layoffs hitting big tech and agencies alike, what it means for your career, whether you're employed or actively job hunting, and why the numbers aren't telling the full story. Then AI enters the chat. Specifically, the real cost of AI adoption: expensive tokens, shrinking junior marketing roles, and what it means for leadership further up the chain.

They wrap with a look ahead. Five years from now, where does each of them see themselves? One's heading back to the classroom. The other wants to be a farmer. We'll let you figure out who's who.

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Boluwa and Ladi catch up after both taking the stage at the world's largest search marketing conference.

Ladi returned as a second-time speaker; this time with two slots across both days, while Boluwa made her debut. They recap the experience and share practical tips on how to land your own speaking opportunities.

How to find conferences within your industry and what staying consistent on LinkedIn really looks like. 

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