The fundamentals of selling haven't changed. Most people just haven't learned them yet.

In Part 2 of this two-part conversation, James Bissell and John Hammond pick up where they left off and get into the mechanics - why the work is in the middle of the sales process, not at the end; why your proposal is probably the most expensive document you produce, and why stopping emailing had a material impact on discount rates almost immediately.

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USEFUL LINKS:

All episodes, Hit Your Numbers Podcast: https://www.therevenueenabler.com/podcast

The Revenue Enabler website: https://www.therevenueenabler.com

Connect with John Hammond on LinkedIn: https://www.linkedin.com/in/highgrowthcloudsalesleader/

The Not So Secret CRO blog: https://www.thenotsosecretcro.com

Connect with James Bissell on LinkedIn: https://www.linkedin.com/in/james-bissell1/

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