How are digital-first wealth managers revolutionising Malaysia’s financial landscape? What does Trump 2.0 mean for Crypto in 2025? What are key trends to watch out for in Wealthtech ahead? In this episode of Enterprise Explores, we speak with Wong Wai Ken, Country Manager of StashAway Malaysia, and Hann Liew, Co-Founder and CEO of Halogen Capital, to discuss the evolution of WealthTech, its impact on Malaysians' approach to wealth management, and of course what they're both watching out for in 2025.

Here are some AI-generated highlights of key areas covered in the conversation:

Market Outlook: Navigating Macro and Crypto Trends

Hann Liew forecasts tighter financial conditions in 2025 with historically high rates and inflation risks. Trump’s fiscal policies could amplify inflation, while proposals for a U.S. Bitcoin reserve may boost crypto markets. Investors must remain nimble to navigate these evolving macroeconomic and crypto trends.

Managing Market Volatility

Ken highlighted the importance of navigating market volatility in 2025. While rate cuts and AI-driven optimism fuel bullish markets, he cautioned against overconfidence. Potential risks, including inflation resurgence and geopolitical shifts, could disrupt markets. Ken emphasises maintaining a long-term perspective and adapting to evolving macroeconomic and technological trends.

Leveraging Technology to Redefine Wealth Management

StashAway and Halogen Capital use technology to enhance user experiences and internal processes. StashAway applies AI to manage portfolios, while Halogen integrates digital tools for crypto funds. By digitising operations and lowering fees, they aim to make wealth management accessible, transparent, and efficient.

Overcoming Challenges in Trust and Education

WealthTech platforms face challenges in trust and financial literacy. StashAway addressed skepticism around digital investment safety, while Halogen Capital clarified its role as a crypto asset manager. Both focus on patient education and transparency to empower Malaysians with knowledge of new asset classes and long-term strategies.

The Role of Partnerships and Industry Collaboration

Halogen collaborates with asset managers to integrate crypto exposure, while StashAway faces challenges aligning with traditional institutions due to high fees. Both stress client-focused partnerships to broaden investment access, combining innovative solutions with established financial systems to drive industry progress.

Preparing for the Future: Trends and Challenges

StashAway addresses Malaysia’s retirement savings gap with diversified portfolios, while Halogen aims to grow crypto assets to 1-3% of managed assets. Both highlight AI and blockchain’s transformative potential but emphasize a steady, long-term approach amid market volatility and evolving regulations.

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