Become a better decision-maker and more informed consumer using statistics stories.

Stories stimulate our brains to enhance retention and understanding by evoking emotions. They provide context, helping us grasp complex concepts through real-life examples and establish a connection with the information.

By transforming data into narratives, we recall and thus apply insights more effectively, enhancing our ability to make more informed decisions.

What sticks more?

Over 44 million Americans collectively owe more than $1.7 trillion in student loan debt (as of 2023).

Or… Last year, four out of five graduates entered the job market with a debt larger than an average home’s down payment.

You don’t need a college-level class on statistical analysis to understand how statistics affect your life – and how you can make better personal choices if you get to the correct conclusions. This book takes a step-by-step approach to drive home the key takeaways, ensuring you never feel lost.

Challenge popular fears – based on the stories data tells.

Is it more likely to get bitten by a shark or die in a plane crash? What’s your guess? Find the answer in "Statistics Simplified."

Perfect for the Math-Averse.

You don’t need to crunch numbers to make statistics valuable. Learn the key takeaways from the most useful statistics stories and apply them in your everyday life to make better decisions.

This book is designed for those who aren’t "math people" but are down to learn the moral of a good story. Written in clear, jargon-free language with real-world examples, "Statistics Simplified" will help you grasp world-changing conclusions and apply them to your advantage.

Understand popular trends, make informed decisions, and predict outcomes.

Albert Rutherford is a bestselling author known for making complex topics accessible. Using studies, academic journals, and his own experience, Rutherford brings a wealth of knowledge and a knack for storytelling, making this book a valuable resource for anyone looking to improve their decision-making skills using lessons from statistics.

Abby Gordon has an undergraduate degree from Columbia University and graduate degrees from the University of Delaware and Bank Street College of Education. She has spoken at several math education conferences and written on various subjects, including a book on the history of the Horsham Monthly Meeting in Pennsylvania.

Uncommon ways to boost your decision-making with statistics:

Use inferential statistics to predict your own future behavior.

How your child can use descriptive statistics to convince you to get a new puppy.

Probability and the story of an MIT group who beat the Casino.

Make more accurate predictions – using a formula from genetics.

Unlock the power of statistics stories and learn to make better decisions while enjoying your read.

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