I sat down with Nick Priest and we went deep on what content has become and what it should be, from chasing dopamine and algorithms to rediscovering curiosity, education, and meaning in what we create. 

We talked about why most brands are just making noise, how asking why changes everything, and how the best content doesn’t chase attention, it earns it by actually helping people. If you’re building anything today, this conversation might shift how you think about your entire strategy. 

Are you creating content to be seen or content that actually matters?