Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration. If you want more information on either Brand3 or the Kantar/Oxford study please ask your Facebook partner.

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