In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.

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