The IAB UK Podcast

Stay Engaged Session 2: Social Media Stories Can Help Save The World


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Nature is in real trouble and WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. In this daily offstage session, find out how WWF and their agency Tug are using social stories to help save the world. Emily King and Emily Knox from Tug are joined by Alice More O’Ferrall, Acting Head of Global Digital at WWF.

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The IAB UK PodcastBy IAB UK


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