Since the start of the COVID-19 outbreak, the fear of germs spreading has increased across the world and homecare products are now as coveted by consumers as food items. While 60% globally claimed they have not changed their usual home cleaning habits, we are seeing more and stronger products being used to eliminates germs in the home.

Streetbees has been capturing the changes in homecare routines since the start of the outbreak in 30 affected key markets.

Listen to this episode to understand:

- How anxiety and fear level impact homecare routines in different markets

- What habits are going to stay for the long term

- More and stronger products - what consumers are looking for during this crisis

(Recorded on 16 April 2020)