Carrie Morgan, Author and Digital PR Consultant, joins The Bryan Kramer Show for real talk on building an online presence based on clarity of messaging, positioning, and target audience – then using that clarity to create trust, value and reputation.

In This Episode

• The importance of building a platform before writing a book
• Why marketing skills are not necessarily translatable to other products
• How rising above the noise is about more than just visibility online
• Why integrating a wide variety of PR tactics doesn't mean allocating a lot of resources to marketing
• How pausing your marketing leads to better conversions
• Why being successful means talking with your client about what they consider a success

Resources

• Carrie Morgan on Twitter: @morgancarrie
• Rock the Status Quo
• Above the Noise
• Later
• SocialOomph

Visit BryanKramer.com to hear more Human Conversation.