<p>What’s hype and what’s real? Jon Last, President at <a href="https://sportsandleisureresearch.com/" rel="noopener noreferrer" target="_blank">Sports and Leisure Research Group</a>, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future. </p>

What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.

<p>What’s hype and what’s real? Jon Last, President at <a href="https://sportsandleisureresearch.com/" rel="noopener noreferrer">Sports and Leisure Research Group</a>, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future. </p>

Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights &amp; Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar

Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar