The Layover Live

Staying Up To Date With Data Privacy | The Layover Live Episode 148


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Our very own Eric Rankin joins Jason on The Layover Live this week to talk about the ever-changing world of data privacy. Eric and Jason talk about new data privacy laws and policies that were put in place last year and what destination marketers need to know to stay out of trouble. They also discuss the death of the 3rd party cookie and demystify acronyms you have have heard like IDFA or AAID. And as always we share some advice to DMOs on how they can best stay up to date on data privacy laws, and how you can make sure you’re following all the current best practices out there.

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