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In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.
[00:36] About Matthew and Smartwool
[02:12] The benefits of wool
[04:16] Smartwool and VF
[06:09] Matthew’s journey to his current role
[14:29] Transitioning to a wholesale brand
[17:53] Covid disruptions
[20:59] Innovation under Matthew’s watch
[25:40] Channel strategies
[33:30] Challenges
[37:50] Looking forward
Website
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)
5
44 ratings
In this conversation with Matthew Etzler, Global Head of Ecommerce at Smartwool, he talks about eCommerce and innovation. Hear about the benefits of wool as a fabric, Matthew’s journey to his role as Global Head of Ecommerce, transitioning into a traditionally wholesale space, innovation and strategies, and some of the challenges and trends.
[00:36] About Matthew and Smartwool
[02:12] The benefits of wool
[04:16] Smartwool and VF
[06:09] Matthew’s journey to his current role
[14:29] Transitioning to a wholesale brand
[17:53] Covid disruptions
[20:59] Innovation under Matthew’s watch
[25:40] Channel strategies
[33:30] Challenges
[37:50] Looking forward
Website
Website
LinkedIn (Pattern)
LinkedIn (John LeBaron, CRO, Pattern)