Are you someone who struggles with content? Do you feel overwhelmed with the process of creating content, and you’re not sure what you should be posting to get the results that you want? We’ve spent the better part of a year developing a 4-part transformational content plan not only for our own business, but for all of our students, and I break it down and share it with you today in this episode! Listen to Learn 4:10 - How to define what it looks like to create transformational content in a clear way 7:43 - What the end goal of content creation should be and the transformational mindset shift that needs to happen to do it right  9:44 - The three different categories of content to be aware of  14:48 - A special ask for you regarding how you can support this podcast and its message 15:31 - A look at the four types of transformational content you can create  22:44 - Why user-generated content is such an underutilized strategy right now  23:46 - What the “5:1 give-to-ask ratio” is all about and how it will help you serve and sell in a transformational, not transactional, way    Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

411: Steal Our 4-Part Transformational Content Plan

Welcome to the Your Virtual Upline podcast hosted by Bob Heilig.  This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams.  

Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more!  Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business.  The core values that guide his work, and the messages on this podcast are - faith, love, service, and growth.  

 Join us each week and discover how to tap into the power of this purpose-driven approach to building your business!

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Self-Improvement

Are you frustrated that you're not growing your following on social media? This is a major frustration for so many people right now, myself included if I’m being honest! Today, I reveal the 3 main reasons why this is happening and I share the plan that we are going to be implementing in our company to address the issue. If you do what I teach in this episode, you absolutely will begin to grow your following again. So I ask you… how exciting would that be?! Listen to Learn 2:29 - A refresher on the marketing funnel and why understanding the objectives of it is key  5:26 - The type of content you must be creating for cold leads and the first mistake I see people making  8:33 - Exciting details on our brand-new workshop, Transformed!  9:35 - An area where those who are even posting value content are going wrong   12:57 - The key pieces to include in the top-of-funnel value content plus the third mistake that is hurting those who are looking to grow their following    Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 411: Steal Our 4-Part Transformational Content Plan Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

425: 3 Reasons Why You Can't Grow Your Following

I’m extra excited to share today’s episode, because you’ll get to hear the story of a long-time client of ours, Shannon, and how she made $4,000 in just one month from a single post she made on social media. This conversation will not only inspire you, but you’ll also learn the tactical and actionable strategies that Shannon actually used, including two specific skills she worked really hard on that made all the difference in the results she has seen in her business! If you happen to be listening to this episode at the time of publishing, our brand new program, Transformed! starts in just a matter of days, on May 1st. To grab your spot and learn more about the strategies that Shannon talks about here, along with so much more, go to https://yourvirtualupline.com/transformed!    Listen to Learn 6:16 - Some of the things Shannon has had to do differently to adapt and evolve to the current state of her business  8:12 - What she did recently to truly embrace the call of leadership 10:15 - How transformational conversations literally changed Shannon’s business (and can for yours too!) 16:01 - Exciting details on our brand-new workshop, Transformed!  18:15 - How Shannon used cross-selling, another powerful strategy she learned in Love Serve Grow 21:18 - What you always need to make sure of when using this strategy in your own business  26:24 - The important distinction to be made and understood about the people who buy from you  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel    

424: How Shannon Made $4,000 From a Single Piece of Content!

You’ve most likely seen someone who has left a company, then trashed the company and the people they left. This type of thing happens often in our industry, but why are these ‘leaders’ doing this? It’s because they believe it will make themselves and their businesses look better. However, today I reveal all the ways in which it’s actually doing the exact opposite.  How can we expect others who are watching this sort of behavior to respect us and what we do if we don’t even respect ourselves? Let’s stop tearing each other down and do better while building our industry up! Listen to Learn 1:32 - What most people do when they leave a company, the reason behind it, and what I’ve observed during my years in the industry  4:18 - The long-term impact of trashing a company that you are leaving 6:28 - Exciting details on our brand-new workshop, Transformed!  8:56 - Where the opportunity really lies from a business perspective  10:42 - How you can grow personally when leaving a company, and what you can do when observing negative actions from someone else leaving  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed  Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

423: Let's Talk About 'Leaders' Who Trash Other Companies

Today’s show is a bit different… This episode is related to some news that very recently became public that Beautycounter, a respected and admired company in our space for many years, is shutting down. The reaction to this news that I’ve been made aware of has made me think of something that I absolutely hate about this profession, and that is the negativity in times like this and how certain individuals prey on the challenges and struggles of others. I was so fired up about this that I just did an Instagram Live about it, and I’m sharing the audio from that broadcast right here for you to tune into in case you missed it. Whether you’re a Beautycounter Brand Advocate or just somebody in this profession who wants to elevate the way you do business, this is an important episode. I hope this provides some clarity for you during difficult times, as I shine the light on the dark side of our industry. Listen to Learn 7:54 - What normally happens when news like this is announced and how I feel about this type of reaction 10:31 - A critical choice that we must make when we are going through challenging times  13:56 - Exciting details on our brand-new workshop, Transformed!  14:58 - Our own personal adversity that we faced as a company last year and the lessons I learned from experiencing it  18:10 - A simple question for you if you are going through tough times right now   Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

422: My Thoughts on the Beautycounter Situation

There’s a belief I’m seeing in our industry that team building is dead in 2024, and some companies are promoting the idea that you can still make money without building a team… but is this true?!  In this episode, I want to keep it real and share why team building is not dead. Not only that, but there is most likely a greater opportunity for you to build a team today than there has ever been. However, in order for you to take advantage of it you have to step up your mindset and your skill set. If you do, you can put your business in a position to win BIG time, and it is my intention that this episode will provide you with the direction and support to do just that! Listen to Learn 1:20 - Where the belief that team building is dead is coming from and the role that the pandemic played in it 2:49 - What really separates the growing and successful businesses in our industry from the rest  5:10 - Why I believe so strongly that the opportunity that exists today is so much greater than ever before  8:28 - Exciting details on our brand-new workshop, Transformed!  10:42 - The real price of joining a business, what your prospects will be evaluating, and how it’s about so much more than just money to them  12:54 - The three primary fears people have that will stack up the perceived price for them  15:35 - A challenge and an opportunity you have to uplevel your mindset and the systems you have in place when new people join your business  Are you tired of all the transactional strategies being taught today? Check out our brand new program, Transformed! (and get it for less than $10 right now) at: https://yourvirtualupline.com/transformed 417: The Downside of Selling Products from Multiple Companies Follow me on Threads & Instagram at @bob_heilig Join our free Network Marketing Community Subscribe to our YouTube Channel  

411: Steal Our 4-Part Transformational Content Plan

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