This is the audio companion to Issue 43 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time. Topics:

• Stealing marketing ideas from broadcast radio and other "old school" media formats
• Middle-aged white guys at Costco – what they can teach you about podcasting
• How to record an effective "episode promo" for your podcast
• Podcasts are now available on airplanes – what this means for your podcast
• 5 pillars of podcast monetization

Links To Things I Talk About:

• Big Podcast Insider - Podcasting Newsletter

  Don't Let Your Podcast Be Ignored - Download my free "Podcast Growth Toolkit" to double your podcast audience.