Most people only have one spouse.

Having more than 2 careers at a time is rare.

The world would be far better off if we’d never had a second Crow movie. Or absolutely anything Keanu Reeves ever did other than John Wick.

There was only one ring in that book.

One goal can win a soccer match.

But somehow when it comes to the production of beer today, we think every brewery should make 7 million mediocre beers. One-offs, seasonals, brand extensions, variety packs and special releases. All this to catch the attention of a mass of asses that don’t care about beer or the traditional values it once held.

Well, Greg Taylor at Canada’s Steam Whistle brewing says only hosers would do that. He says it's all wrong. See, Greg and his co-founders started Canada’s largest craft brewery in the early 2000’s with a single goal: to make one beer and make it really, really well.

And they did for nearly 20 years before switching tracts at the roundabout and going Full US Craft Beer Gonzo. They were making various line extensions and new products until one day Greg runs back in the building, rips out the excess and goes back to their motto of “do one thing really, really well.”

Before I get too far into it, I’m going to shut up and let him explain his story.

https://steamwhistle.ca/

https://beaus.ca/

https://www.newbelgium.com/

Episode Sponsored by:

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Where to get my book