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Building WINS LIVE                                                Source One Marketing

Ready to sell buildings people feel safe choosing? We sat down with industry veteran Randy Chaffee to unpack how post-frame construction can unlock bigger, cleaner wins for dealers who currently sell sheds and tubular steel. The through-line is trust: customers buy who they know, like, trust, and feel safe with—and the fastest way to earn that feeling is to pair real expertise with credible partners and a clear path through codes and permitting.

We dig into the hybrid sales playbook that blends road relationships with digital leverage. Trade shows still matter, but video calls, configurators, and podcasts accelerate follow-through and keep projects moving when decisions stall. That “force multiplier” helps you serve more customers without losing the personal touch. We also break down the practical differences between steel and post-frame: where each shines, where approvals bog down, and why NFBA-backed standards, education, and advocacy give post-frame a smoother runway for mid- and high-ticket projects.

If you’ve ever lost a bid at the last minute because the client “thought it would be wood,” this conversation is your pivot plan. We map a smart on-ramp from small outbuildings to complex shops and barn dominiums, explain when to say no so your brand stays strong, and show how to “borrow” credibility from established manufacturers while you level up. Plus, we spotlight NFBA certification, peer networking, and the women in post-frame community shaping the industry’s future.

Join us in Oklahoma City, February 25–27, for the NFBA Conference and Expo to meet the people, tools, and ideas that will raise your margins and reduce friction. If this sparked ideas, subscribe, share it with a builder friend, and leave a quick review—then tell us the one obstacle keeping you from adding post-frame this quarter.

Join us, say hello on the floor, and bring your questions. Subscribe, share this with someone who needs a push, and leave a quick review to help more builders find the show.

For more information or to know more about the Shed Geek Podcast visit us at our website.

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This episodes Sponsors:
Studio Sponsor: J Money LLC