This week Sue and ASD talk to Stef Calcraft, MediaCom Global CEO of creative transformation . He is also a co-founder of Mother and former UK and Ireland executive chairman of Dentsu Aegis Network. He also sat on the board of Naked Communications, a pioneering, independent shop that fused creative and media strategy, from its launch in 2000 until 2008.

Stef talks to us about his first year at MediaCom, making the jump from leading a creative shop to a media agency, similarities and differences in what he wanted to achieve in Mother and what you want to achieve in MediaCom and what's next for him.

Social Dilemma: https://www.youtube.com/watch?v=uaaC57tcci0

If You Want to Change the World, Start Off by Making Your Bed: https://www.youtube.com/watch?v=3sK3wJAxGfs