Show notes:

• The Golden circle by Simon Sinek
• https://www.edelman.com/news-awards/two-thirds-consumers-worldwide-now-buy-beliefs
• https://twitter.com/thetenzer/status/1222933004558966784
• saffron-consultants.com/insights/predictions-for-2020/
• https://www.forbes.com/sites/johnkoetsier/2019/11/30/record-black-friday-sales-14-growth-to-72b-in-digital-revenue/#187b30de6aff

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