This time we talk about some of the biggest and hardest challenges in Public Affairs today: Delivering value and building a Public Affairs function from scratch!

To help me cover these enourmous challenges in Public Affairs, I am joined by Stefan Pinter, Head of Public Policy EMEA at Suzano - the largest pulp manufacturer in the world as well as one of the largest paper producers in Latin America.

Stefan has first hand experience on this topic as well as impressive merits from working with Public Affairs in difficult industries filled with challenges, like pharma, tobacco and energy. So I talk to Stefan about:

Delivering value:

- how do you provide value in Public Affairs?

- why is it often a challenge for Public Affairs pros to prove themselves?

- how do you contribute to create value when you are basically a cost-center?

- are there differences between industries - do some industries "get" Public Affairs more than others?

Building a Public Affairs function: - how do you approach this and balance building a function while also delivering value short/mid/long-term? - what should Public Affairs pros be aware of before they just jump in to it and start executing? - how do you interact with other units/departments in your organization during the way? - how do you work on Public Affairs issues cross borders and handle any cultural/geographical differences?

Tune in and get the answers in just 40 minutes.

This episode is sponsored by Ulobby, software for Public Affairs.

Host: Anders Kopp

Producer: Sidsel K. Nørgaard