Steffen Hedebrandt | Are we doing B2B marketing attribution all wrong? | CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life.

In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy.

Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

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Steffen Hedebrandt | Are we doing B2B marketing attribution all wrong? | CMO Convo

Steffen Hedebrandt | Are we doing B2B marketing attribution all wrong? | CMO Convo

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