BUILD with Blake Bartlett

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model


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In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trellos marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian.
Stella and Blake unpack the role of B2C marketing strategies in todays B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing.
All of that and more on this episode of BUILD.
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BUILD with Blake BartlettBy OpenView Venture Partners

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