<p>Learn why and how to create a "Mutual Understanding" agreement with your customer on the front end of every meeting.  This will decrease resistance during the meeting, allow for deep discovery, and make sure both parties reach an outcome for the meeting.  This is a critical foundational element of any strong selling methodology.</p>

Learn why and how to create a "Mutual Understanding" agreement with your customer on the front end of every meeting. This will decrease resistance during the meeting, allow for deep discovery, and make sure both parties reach an outcome for the meeting. This is a critical foundational element of any strong selling methodology.

<p>Learn why and how to create a "Mutual Understanding" agreement with your customer on the front end of every meeting.&nbsp; This will decrease resistance during the meeting, allow for deep discovery, and make sure both parties reach an outcome for the meeting.&nbsp; This is a critical foundational element of any strong selling methodology.</p>

Step 1 - Mutual Understanding

The Selling the Sage Way podcast is created by Michael Nash, a world-class GTM sales advisor for B2B technology companies.  The intended audience is for both leadership and individual contributors across the GTM organization.

Education

The Selling the Sage Way podcast is created by Michael Nash, a world-class GTM sales advisor for B2B technology companies. The intended audience is for both leadership and individual contributors across the GTM organization.

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Step 1 - Mutual Understanding

Step 1 - Mutual Understanding