Ready to build freedom, but still stuck on your niche?

This is the episode that unblocks everything.

In Step 3 of the Bedside to Business roadmap, Liam dives into the real reason so many nurses overthink their niche — and how to finally claim your six-figure idea without spinning out or signing up for another certification.

“You already assess, diagnose, and treat. Now it’s time to prescribe a profitable offer.”

You’ll learn how to co-create an irresistible niche and offer with your audience, avoid the “helper trap” that leads to vague, broke businesses, and stop trading time for money.

Plus, Liam breaks down five powerfulbusiness models — from coaching to consulting to digital products — with real NursePreneur examples for each.

Whether you’re multi-passionate, multi-skilled, or feel like “someone’s already doing it,” this episode proves that your lived experience is your niche.

⏱️ EPISODE TIMESTAMPS

✔️[1:04] Leveraging Your Nursing Skills to Niche Like a CEO

How your clinical brain already holds your niche gold

✔️[1:59] Why Nurses Overthink Niching Down

The helper trap, fear of specificity, and market noise

✔️[3:30] Common Niching Mistakes to Avoid

Too many offers, pricing yourself broke, and missing the math

✔️[4:25] Business Option #1: Coaching

Why every nurse is already a coach (no certification required)

✔️[5:36] Business Option #2: Courses

Turn your teaching and education skills into income

✔️[6:42] Business Option #3: Consulting

Solve system-level problems with your specialist knowledge

✔️[7:42] Business Option #4: Digital Products

Create scalable solutions from your bedside brilliance

✔️[8:44] Business Option #5: IV Hydration & Cosmetics

The truth about certs, business gaps, and making it profitable

✔️[10:17] Why I Chose Nurse Career Coaching

How Liam’s own breadcrumbs led to a six-figure aligned business

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead