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Step Back From Marketing Without Losing Brand Voice or Audience Trust
Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.
As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common.
Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it.
What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?
That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing.
0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
WORK WITH MEGAN:
- Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
- Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.
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By Megan KachiganFeeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.
As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common.
Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it.
What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?
That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing.
0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
WORK WITH MEGAN:
- Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
- Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.
Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!
Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.