It’s hard to believe that Google's going to be broken. It feels safer to hide behind the sofa and pretend it isn’t happening.

Only it is coming, and regulators have devised a complex plan, which includes selling Google's ad exchange AdX and its ad server DFP, as well as publishing the data of some of Google's most closely kept secrets.

The actions will change the $1.2 trillion global ad market forever, so Alan, an ad tech aficionado, and I break it down, and explain step by step how it's intended to happen... 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.